Progressive web applications are gaining momentum. They are noted for responsiveness, fast loading, and rapid installation. These qualities give them enough potential to replace native apps. Some experts even consider PWAs the future of the web.
E-commerce was among the first domains to catch up with this innovative trend. PWAs proved their effectiveness and ability to enhance user experience and increase sales.
In this article, we have gathered the most successful examples of PWAs for e-commerce marketplaces. You will see how famous brands improved the main KPIs after this technology implementation.
Benefits of PWA for e-commerce marketplaces
Let’s save the dry figures for later. We will come back to them after a while. For starters, we will take a look at the general benefits of Progressive Web App development for online marketplaces.
Customer Engagement and Re-engagement
In the crowded e-commerce world, consumers’ expectations are higher than ever. Suppose customers did not find the required item on your platform. What will they do? Right. They turn to your competitors, leaving you high and dry.
Given that, online marketplace owners make customer engagement their top priority. Most service-minded companies reap big rewards. For example, according to Customer Thermometer, 70% of consumers are ready to support a company offering great customer experience.
There are several ways how progressive web applications help e-commerce online marketplaces engage with their customers.
First, merchants can use push notifications. This tool informs the audience about new products, special offers, and discounts.
Secondly, a reward system is being easily implemented in PWAs. Today, numerous retailers, eCommerce, airlines, and credit card companies benefit from loyalty program.
Thirdly, “Add to Home Screen” option of PWAs makes it easier for customers to come back to the website and re-engage with their favorite brands.
Finally, the rapid installation increases users’ reach. Today customers don’t want to download and install a native app to their devices. So, they may want to give Progressive Web Apps a try.
When launching an online marketplace, think beforehand how you are going to earn the trust of buyers and sellers. Both parties will use your platform more eagerly, knowing that it is a reliable and safe place to buy and sell products.
PWAs use HTTP protocol and SSL certificate that carefully protect transmitted data and prevent men-in-the-middle attacks.
Higher conversion rate
Never underestimate the importance of web speed and performance for your online marketplace. At the end of the day, the slow speed of response and bad performance can do the dirty trick and leave you without so much needed conversions.
In terms of speed, native apps and regular websites got a decent competitor. PWAs are noted for high speed, which simplifies all primary tasks on e-commerce marketplace platforms. Users can find a required product, add it to a shopping cart, or purchase an item online much faster.
Besides, progressive web applications cache and display images, text and other content efficiently. As a result, impeccable performance positively influences user experience and boosts conversion rates.
Finally, sellers can use a location tracking feature to target the right consumers at the proper time. Merchants can send them personalised messages on the abandoned shopping cart or seasonal discount. Thus, you will get a great chance to boost your conversion rate.
Seamless Performance on Unstable Networks
Offline mode is another strong benefit of PWA technology. Thanks to built-in service workers, the important features and information of a progressive web app are cached automatically. It means that there is no need to download it. Also, users can access the required data even when they are not connected to the Internet. The offline functionality will be a great bonus for people living in rural communities with unstable Internet connection or consumers going in and out of connectivity during the day.
Improved search ranking
The first page of Google search results is like a holy grail for businesses, especially for the e-commerce industry. Entrepreneurs know that if their platform has a low page ranking, they will not get the desired traffic which leads to loss of potential customers.
After launching mobile-first indexing in 2018, Google prioritizes fast and mobile-friendly websites. It means that your online marketplace platform should possess these qualities to be ranked higher within search engine page results. That’s when the services of a PWA development company will be helpful for your business.
First, progressive web apps are mobile-friendly websites in their nature. They don’t require a download from the app stores. You just add an app to the home screen of your device and can interact with it right away.
Besides, since it’s still a website, each page of a progressive web app has a unique URL, and Google discovers and crawls them easily and effortlessly. It means that when users are looking for a particular item available on your online marketplace, they will find your platform in no time. Thus, you will get so much needed traffic and leads.
Finally, such a crucial ranking factor as a bounce rate can be significantly improved with PWA for e-commerce. Thanks to their responsiveness, visitors don’t leave these sites too quickly. As a result, the bounce rate is getting lower. Such online marketplaces as Jumia and OLX achieved a significant decrease in bounce rate after PWA implementations - 50% and 80% correspondingly.
If you want to create a native app, be ready to develop, maintain and promote a separate version for Android and iOS operating systems. It means that you will have to hire two teams to build an application. As a result, the PWA development cost becomes two times as expensive.
In addition, there is no guarantee that customers will want to download your app.
That’s why you should give progressive web applications a try.
With PWA development approach, building an application will take less time since now you will have only one cross-platform app to launch. In this regard, progressive web apps development is a great way to cut down expenses on creating a mobile app.
Best PWA examples for online marketplaces
As you can see, progressive web apps have undeniable benefits for the e-commerce industry. But what about the concrete results? Are they really that exciting? Believe us, they are. The figures below will not lie.
Let’s take a look at examples of the best progressive web apps for marketplace domain.
When it comes to African e-commerce websites, Jumia is the first marketplace that comes to mind. Initially launched in Nigeria, by 2018 it has expanded to 14 countries including Morocco, Kenia, South Africa, and Egypt.
Jumia’s target audience visits the platform via a 2G Internet connection. As you may guess, its quality is far from perfect. Besides, most of the customers using low-end phones experience data limitations issues.
These obstacles forced Jumia to search for a solution that would provide shoppers with smooth user experience. The decision was made to upgrade their website to the e-commerce PWA. Jumia’s progressive web application became an immediate hit. Since it used fewer data in comparison with native apps, visitors were spending more time on the platform. In its turn, that led to a significant decrease in the bounce rate.
Other fantastic stats that prove the successful PWA implementation by Jumia look the following way:
- 33% higher conversion rate;
- 50% lower bounce rate;
- 12X more users versus native apps (Android & iOS);
- 5X fewer data used;
- 2X fewer data required to complete the first transaction;
- 25X less device storage needed.
Flipkart is the foremost e-commerce platform in India. It takes the dominant position in the sale of clothes. Besides, the online marketplace goes neck and neck with Amazon in terms of offering customers electronics and mobile phones.
In 2015, the company abandoned its mobile website that could not compete with a native app in terms of fast and responsive user experience.
That’s when Flipkart’s developers came up with their next solution called Flipkart Lite. It was a progressive web application built to provide customers with a great native app’s experience. The Flipkart PWA was an immediate success. Push notifications allowed consumers to get timely and relevant updates from their favourite stores and work in offline mode.
PWA implementation brought exciting results, including:
- 3x lower data usage;
- 40% higher re-engagement rate;
- 70% more conversion rate by “Add to homescreen”;
- 3x more time spent on site.
AliExpress is a global online retail company launched in China in 2010. It gained huge popularity in such counties as Russia, Brazil, and the US. Owing to the independence of the sellers offering their goods directly to buyers, the platform is often compared to eBay.
The company noticed that their mobile commerce platform was growing much faster than e-commerce and decided to build a solution that caters to the needs of both web and mobile customers.
A fast and reliable progressive web app was developed. It allowed the company to revamp its mobile presence, improve visitor engagement, and increase conversion rates.
The PWA got a remarkable 91/100 from LightHouse thanks to a number of useful features including push notifications, offline mode, fast page load and seamless UX/UI.
Let’s take a look at the impressive results that PWA implementation brought:
- 82% increase in iOS conversion rate;
- 104% more new users across all browsers;
- 2x more pages visited per session per user across all browsers;
- 74% increase in time spent per session across all browsers.
OLX is a global online marketplace headquartered in Amsterdam that operates in 45 countries. Initially, the website was created as an alternative to Craigslist for the world outside the US. In 2014, 95% of OLX was acquired by the South African media group called Naspers.
OLX gets the majority of traffic (90%, to be more specific) from mobile devices. These figures are constantly growing. The main traffic sources are their native app and mobile website. The application brings the most conversions while the website’s slow speed has led to an increase in bounce rate.
The company needed a solution for providing their customers with a native-like experience that could improve the metrics in the above fields. That’s when a progressive web application came into play.
As in other cases, PWA implementation proved successful. ‘Add to home screen’ feature and push notifications alone were able to increase the engagement level by 250%.
Other results look the following way:
- 23% less time until a page is interactive;
- 80% lower bounce rates;
- 146% higher click-through rate on ads.
Alibaba is a global wholesale trade platform. It serves millions of buyers and sellers located in more than 200 countries.
Most users discover Alibaba via the mobile web. Therefore, a well-designed and highly functioning mobile web experience was their priority.
The company moved beyond the mobile web presence and launched a native app. However, the director of the Mobile Team at Alibaba realized that customers may not want to download an app to add to cart a needed item or complete transaction. They will perform these actions more eagerly from their mobile browser.
Alibaba decided to transform their mobile website into a PWA. Their aim was to provide both first-time and repeat visitors with a fast and engaging mobile experience.
Here are some important metrics.
- 76% higher conversions across browsers;
- 14% more monthly active users on iOS;
- 30% more monthly active users on Android;
- 4X higher interaction rate from the ‘Add to Homescreen’ feature.
How can Codica help you with progressive web app development?
At Codica, we are passionate fans of PWA technology. Our team firmly believes that it has enough power to replace mobile apps. Therefore, all the web apps created by our team are PWAs by default.
Here are some reasons to choose Codica for progressive web application development.
Profound PWA development expertise
We have been creating progressive web apps since 2015 for different domains, including e-commerce / online marketplaces, automotive, insurance, finance. Owing to this experience, our developers have gained both market and industry knowledge and obtained great technical skills. Thanks to our profound expertise and extensive experience, recently Codica team was listed among top cross platform mobile app development companies.
Strong team of experts
For creating progressive web apps, our developers use the most advanced technologies and tools that allow delivering fast high-quality web solutions. For example, we utilise React.js and Vue.js for frontend, Ruby and Ruby on Rails for the backend.
Following Google’s recommendations
We follow all trends and Google recommendations and adapt our PWA web development process according to the industry standards and best practices.
Thanks to this, progressive web applications that we deliver load fast, keep your visitors engaged, and improve your brand visibility via cross-platform presence.
Cost-effectiveness and quick launch
Based on our experience, we have developed an efficient PWA development process completely transparent for our customers, which guarantees that your progressive web app will be delivered on time and budget. This way, choosing to create a cross-platform PWA over a native app with Codica’s help, you will save money, time, and effort.
Recognized web development expertise
Thanks to our expertise, hard work, and experience, Codica team was recognized as one of the top web app development companies by such listing websites as Clutch, The Manifest and Top App Development Companies.
It’s clear that the benefits of progressive web applications for e-commerce marketplaces are numerous. However, the specific figures make the power of this technology even more meaningful.
The examples of progressive web apps for e-commerce discussed above show that the PWA development can help you achieve any business goals you set for an online marketplace, be it increase in time spent on the website or boost of conversion rate.
If you already have an idea of transforming your online marketplace website into a PWA, contact us. Our experienced team will be happy to help boost your business with a progressive web app.