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Online travel marketplace for iExpedition

Online travel marketplace for iExpedition

Learn how Codica helped iExpedition double the expected sales revenue by building a powerful global travel marketplace platform.

Location:Buderim, Queensland, Australia
Timeline:2016 – present
Services:UX/UI design services, Front-end and Back-end development
Team:1 Project Manager, 1 UX/UI Designer, 3 Software Developers, 1 QA Engineer
Core Technologies:Ruby on Rails, PostgreSQL, Redis/Sidekiq, JQuery, Heroku
Online travel marketplace for iExpedition
Client review
Customer review about online travel marketplace project

Ben Alexander, Director iExpedition

“We started working with Codica in 2016. The team helped us to build a customizable online booking system for a specialized online cruise agency.
From the beginning, the whole process of development has been an absolute pleasure. The team operates on the highest professional level and communicates effectively.
Our relationship with Codica has been unique - I have personally worked alongside Codica more than with the travel software company we had in Australia.”


iExpedition is an Australia-based online expedition and adventure travel company providing polar cruises to the edge of the world. The company ensures fully equipped vessels and highly skilled tour guides. This way, the safety of the cruises is ensured.
The main idea of the project was to build a complex online tour and travel management system. The platform should provide travelers with a large selection of destinations and tour options and a convenient booking system.

Business challenges

  • Build a fast-loading and visually-appealing online travel marketplace to drive more customers and increase sales.
  • Create an efficient content management system for the global travel marketplace to automate the booking process and handle all the cruise records easily.
  • Develop a comprehensive cruise booking system with advanced search to help customers find the most suitable cruise.

Value delivered

  • Built a responsive, SEO-friendly and easy-to-navigate travel marketplace that boosted iExpedition web presence and sales. A convenient CMS, integrated guidebook and a simple booking system gained the trust of customers worldwide. As a result, the company was able to double the expected revenue.
  • Developed an effective and easy-to-manage content management system for the travel portal. As a result of travel software development, our client could systematize and automate the processes of creating and organizing the content.
  • Implemented advanced search functionality. It enabled travelers to book a cruise based on their specific requirements such as duration, destination, or price. Also, it brings automation of the booking processes development and cost-efficiency of the online travel marketplace.
iExpedition Ship
“Codica team is highly competent in travel software development. The travel marketplace they delivered has exceeded our goals over the past 7 months. In fact, we have processed twice as many sales as we were aiming to achieve during the first 12 months!
Furthermore, the system is very responsive to search algorithms, with many of our views appearing on Google page 1 already.”
Ben Alexander, Director, iExpedition
Ben Alexander
Director, iExpedition

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Solution delivered

User-friendly cruise booking system for iExpedition

Secure online booking system

In the process of travel platform development, we aimed at building a convenient online booking system. Our task was to provide safe and fast payments and hassle-free booking management. In the long run we succeeded incustom software development servicesfor the travel platform that brought security and efficiency to all the processes.
UI and UX design for global travel marketplace

UX and UI design

Codica’s expert team developed a structure for the website that both meets the needs of users and follows the brand identity of iExpedition. During travel platform development, the feel and look of the website play a big part. All of the pages were thoroughly designed to support the company’s overall goal.
Rings case study
Extensive ship listing for iExpedition

Extensive ship listing

The travel marketplace supplies tourists with a wide range of vessels. Users can filter results by destination, ship size, name, and vessel standard. Also, travelers can explore each vessel and check the important vessel details, including key facts or technical specs. Armed with this valuable data, travelers will be able to make a well-considered decision.
Comprehensive cruise booking system for iExpedition

Easy access to educational content

The online travel marketplace aims to provide travelers with interesting facts about territories they are going to conquer. For this purpose, we made sure that our customer can easily publish valuable educational information. Also, we have an extensive information tree of the website to give tourists easy access to easy-to-use and informative content.
Rings case study
Effective content management system for online travel marketplace

Powerful CMS

The booking system development platform offers extensive information on tours. Given that, our customer needed to manage all content easily. To solve this task, we built a content management system for the tour and travel software. It provides easy and dynamic content updates. Multiple features of the CMS help handle all the records and automate the processes of content creation and management.
Advanced search functionality for the travel marketplace platform

Advanced cruise search

Implemented an advanced tour search functionality with quick access to all available cruises. The integrated tour listing contains the key information for an adventurer, from destination to price and duration. When it comes to custom software development for the travel industry, rich tour customization helps users set extra requirements for their cruises or update the default ones.
“iExpedition brings the wildest dreams of polar cruises into reality. We were excited to take on such an ambitious and vivid project. And I think that we got it right by delivering a fast, efficient, and vibrant travel marketplace.
Developing travel software for iExpedition was a great experience due to many aspects. Firstly, we embraced the tech challenges that we needed to overcome as a travel software development agency. Thus, we were interested in building a Ruby on Rails booking system that makes cruise booking easy and customizable.
Furthermore, we saw the information architecture of the website from another angle. In my opinion, that is what custom software development for the travel industry is all about – to create a platform that is both appealing and convenient to users.”
Maksym, Ruby on Rails Developer at Codica
Ruby on Rails Developer at Codica
Ruby on Rails
“I highly recommend Codica team as a proven travel software development company. And I can honestly say that if it wasn’t for Codica, I do not know if I could have managed to bring the travel marketplace alive for the budget that we had.”
Ben Alexander, Director, iExpedition
Ben Alexander
Director, iExpedition

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What’s next?

  • 1. Our Sales Manager Taya will be in touch with you within 1 business day.
  • 2. We will sign the NDA if required, and start the project discussion.
  • 3. Our custom software development experts will analyze your requirements and suggest the best ways to bring your idea to life.
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