Product Discovery Services
Make your product exceptional and avoid risks from the start.
What is product discovery?
The product discovery is the first step of custom software development. At this phase, we perform complex research and analysis of the client's idea to develop a solution that meets all their needs. The discovery sessions reveal all the software’s strong and weak points at the earliest stage. With product discovery services, our clients will be able to reduce risks, increase efficiency, minimize development costs, and avoid rework.
Minimize risks
Save costs
Make informed decisions
A strong foundation for your future product
Dealing with numerous startups we defined how important it is to create a solution that faces the real needs of the final users. Thus, during the product discovery stage, our priority is to reveal the unique value chain that the platform delivers.
To achieve that, our business analysts define a bunch of features that aim for the specific and direct needs of your customers. Then, experts transform these features in a UX prototype and specification.
For a software project, the discovery process gives a good overview of the functionality. Also, it enables us to adjust the estimation to a specific timeframe or budget in case there are particular measurements.
Therefore, after product discovery sessions with the Codica team, you will be fully armed on your way to building a successful product.
After the project discovery phase is complete, the next step is building a minimum viable product (MVP), which will help test your idea with real users.



“They say that a product well started is a product half built. With the product discovery phase, we will help you get your project right from the start, validate your business idea and avoid failure.
Our expert team will analyze your idea and the problem you want to solve with your product and define the most efficient and cost-effective way to build it. Thanks to this approach, you will be able to make informed decisions right from the start and thus minimize risks.”
Why does your project need product discovery service?
Our experience shows that the project discovery approach works best for entrepreneurs who only have an idea of a product and want to:
What happens during the product discovery stage with Codica?
The product discovery stage consists of several sessions (on-site or remote), during which our team will deeply dive into your business idea and the users' problem you want to solve. The number of sessions varies depending on the project's complexity. Here’s what we will do during and after product discovery sessions:
Our product discovery process
The knowledge and insights arising during our expert product discovery sessions will assist you in ensuring consistency and the high quality of your software product.
Assess initial idea
Establish success metrics
Define the feature set
Create a proof of concept
Build prototypes
Validate the project
Product discovery process overview
Any product idea is a hypothesis worth testing before investing in full-fledged development. We treat every hypothesis with due care so that you get a product your customers love.

Who is involved in product discovery sessions?
To achieve the goals of the project discovery phase, both the Codica team and customer representatives take part in the sessions. Active involvement from the client side is essential to success. Below we have listed the main product discovery roles.




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Project discovery results: what deliverables you will get
Once the project discovery stage is over, you will receive a set of deliverables prepared by the Codica team. These artifacts will help you make the right decisions about your future product.
Clickable prototypes
One of the product discovery methods is in-depth UX research. As a result, we deliver a set of clickable prototypes for the main pages that represent real application user flow and functionality.
Time and cost estimation
This is one of the main project discovery deliverables; you will receive a detailed estimate divided by features and services specified in hours, including the price for the whole project development process.
List of priority features
Our team will analyze your business goals. Applying our domain expertise, we suggest a set of recommended functionality to launch your product and create a list of prioritized features.
Recommendations on team composition
Based on the project time estimate and release goals. We will offer suitable team composition: backend, frontend developers, project managers, business analysts, UX/UI designers, QA, and DevOps engineers.
Technical stack and architecture
Our architects will analyze your project requirements and will offer the best suitable tech stack to meet your product’s potential future needs fully.
Product specification
This is a high-level structured document that outlines key product requirements and lists other important details which are crucial for building a successful project.
Success stories
Why choose Codica for a new product discovery
Expert recommendations
We have already delivered numerous products for businesses like yours. So we will help clearly define your potential user problems and how your product can solve them.
Avoid unnecessary expenses
Detailed analysis of your idea will help offer the smallest set of required features to test your idea with no considerable investment.
Speed up the development process
Launching to market quickly is vital to outpace competitors. Proper planning will help avoid unnecessary actions and time wasted making features your users have no interest in.
Clear deliverables and no obligations
We have a standard set of deliverables clearly defined at the beginning. These project discovery results, such as documents and design, can be used by any development team.
Enthusiastic team that cares
We are a result-oriented team that applies deep domain expertise to advise on the best solution for your product goals. We will help you achieve them with a minimum budget.
Answers to all your questions
Are you unsure how to proceed with your idea after the project discovery phase? We will provide you with the time and cost estimation. So you can make informed product decisions.
Our achievements
Our expertise in web development is confirmed by ratings and research companies.

“Coming from a gym environment, I had no idea how to build, create, and develop an app. Everything I needed to do was explained to me in layman’s terms. Nothing I asked for was too much.
I was always up to date with where they were at on the project itself, which I found really helpful. And you know, it’s the app itself that has improved our business.”
View case studyLooking for a reliable product discovery company?

What’s next?
- 1. We will contact you within 1 business day to discuss the next steps for the product discovery process.
- 2. In the meantime, you can check our Case Studies and Blog.
- 3. We will sign the NDA if required and start the project discussion.
- 4. We will schedule sessions for the product discovery stage with our company’s experts, who will analyze your requirements and suggest the best ways to bring your idea to life.
FAQ
Product discovery is the first stage of solution development. This stage intends to collect information about the project to define its vision, aims, and scope.
The time depends on many factors. Usually, this stage lasts from several weeks to several months. This time can vary depending on the complexity of the project you need to discover.
The project discovery sessions help you validate your business ideas and assess the value you can bring to customers. This saves you from unnecessary costs and effort spent on building extra features.
The charge can vary depending on the complexity of your future solution, the region of your contractor, the hourly rates of the development team, etc. In Ukraine, the average price is about $5,000-$20,000.