Product Discovery

Make your product exceptional and avoid risks from the start.

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Start your project right with product discovery

With project discovery sessions, we thoroughly analyze and validate your idea before you start building a real product. This way, you will be able to reduce risks, increase efficiency, minimize development costs and avoid rework.
Minimize risks
Statistics show that 90% of startups fail. In-depth research of the target audience, their pains and goals will help avoid building a failed product.
Save costs
Our experts will help you define the most efficient way to solve your users needs, remove unnecessary features and keep development costs low.
Make informed decisions
You will know the exact budget and timeframe you will need to build your initial product, and can decide whether you want to proceed or not.

A strong foundation for your future product

Dealing with numerous startups we defined how important it is to create a solution that faces the real needs of the final users. Thus during the product discovery phase, our priority is to define the unique value chain that the platform delivers.

To achieve that, our business analysts define a bunch of features that aim for the specific and direct needs of your customers and put them together in a UX prototype and specification.

For a software project, discovery process gives a good overview of the functionality and enables us to adjust the estimation to a specific timeframe or budget in case there are particular measurements.

Therefore, after product discovery sessions with Codica Team, you will be fully armed on your way to building a successful product.

After the Project Discovery phase is complete, the next step is building a Minimum Viable Product (MVP), which will help test your idea with real users.

Codica team members working on a new project
Services that suit your requirement
Dmitry Chekalin CEO at Codica
Dmitry Chekalin
CEO at Codica

“They say that a product well started is a product half built. With the Product Discovery phase, we will help you get your project right from the start, validate your business idea and avoid failure.

Our expert team will analyze your idea and the problem you want to solve with your product, and define the most efficient and cost-effective way to build it. Being an experienced product discovery company, we will advise on the set of features you should include, and offer time and cost estimates.

Thanks to this approach, you will be able to make informed decisions right from the start and thus minimize risks.”

Do you have a product idea?
We will help you validate it and make informed decisions.
Talk to an expert

Why does your project need product discovery?

Starting with a product discovery process is not for everyone. Our experience shows that this approach works best for entrepreneurs who only have an idea of a product, and want to:
Ensure they address real users needs
Minimize development cost
Avoid unnecessary risks
Get expert advice and avoid rework
Build a successful product
Know what features to include in MVP
Stand out from the competition
Minimize the opportunity of failure
Make informed decisions
Know the exact budget they will need
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What happens during the Project Discovery stage with Codica?

The new product discovery phase consists of several sessions (on-site or remote), during which our team will deeply emerge into your business idea and the users problem you want to solve. The number of sessions varies depending on the project complexity. Here’s what we will do during and after product discovery sessions:
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Explore the subject area and business idea
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Suggest the initial product features and form project scope
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Perform UX research and create prototypes
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Analyze the problem our client wants to solve
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Discuss the client’s expectations from the new product
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Discuss expected challenges and suggest high-level solutions
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Define priorities and identify bottlenecks
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Provide project cost and time estimate
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Form project documentation and define the best tech stack

Who is involved in Product discovery sessions?

To achieve the goals of the project discovery phase, both Codica team and customer representatives take part in the sessions. Active involvement from the client side is essential to success. Below we have listed the main Product Discovery roles.
From customer side:
During the product discovery phase, stakeholders represent the client’s team and deliver their business idea to a software company. They provide as much information about the future product as possible, this will help Codica experts to analyze the idea, evaluate risks and suggest the best solution.
Here’s an example of the details we may need from your side: the product goals, its target audience, what user needs it should cover, your expectations and requirements within a project, etc.
If you have any ready requirements documentation, target audience research, wireframes or prototypes - please provide them as well. The more information we have from the start, the quicker we can evaluate your idea and suggest solutions and cost estimates.
From Codica Team:
Business Analyst / Product Manager
Product Managers collect, analyze and structure the input data from clients.
They apply their domain expertise to research and help evaluate the business idea, and suggest the list of must-have functionality for the primary product. Next, they list epics and user stories, and form the project scope that will be transformed into an estimate for the client.
Product Managers also facilitate the discussion process between the client representatives and Codica team members, and make sure the goals of Project Discovery phase are met.
Business Analyst / Product Manager
UX/UI Designer
Web designers elaborate and discuss the product idea and what user problem it should solve.
They conduct thorough UX research, analyze the target audience, existing competitors and their products.
This information will allow UX/UI designers to build wireframes and clickable prototypes to show user flow and features of your future product.
UX/UI Designer
Software Architect
An Architect is responsible for technical solutions.
They analyze the existing documentation or requirements, the product functionality and possible future load. Software architects also make sure that the designed business logic is feasible within the development process.
Finally, technical experts offer the best architectural solution and technical stack to quickly deliver the product.
Software Architect

Project Discovery results: what deliverables you will get

Once the project discovery stage is over you will receive a set of deliverables prepared by Codica team. These artifacts will help you make the right decisions about your future product.
Clickable prototypes
One of the product discovery methods is in-depth UX research. As a result, we deliver a set of clickable prototypes for the main pages that represent real application user flow and functionality.
Time and cost estimation
This is one of the main Project Discovery deliverables, you will receive a detailed estimate divided by features and services specified in hours, including the price for the whole project development process.
List of priority features
Our team will analyze your business goals, and applying our domain expertise, we suggest a set of recommended functionality to launch your product, and create a list of prioritized features.
Product specification
This is a high-level structured document that outlines key product requirements and lists other important details which are crucial for building a successful project.
Technical stack and product architecture
Our architects will analyze your project requirements and will offer the best suitable tech stack to fully meet your product’s potential future needs.
Recommendations on team composition
Based on the project time estimate and release goals, we will offer suitable team composition: backend, frontend developers, project managers, business analysts, UX/UI designers, QA, DevOps engineers.
How can you validate your idea and save costs?
Start your project right with a Product Discovery phase.
Talk to an expert

Success stories

Why choose Codica for new product discovery

Having delivered numerous products for businesses like yours, we help clearly define your potential user problems and how your product can solve them.
Avoid unnecessary expenses
Detailed analysis of your idea will help offer the smallest set of required features to test your idea with no considerable investment.
Onsite or remote
Regardless of the travel situation and your location, we will help you. We can either meet in person or hold remote project discovery sessions, we have successfully done both.
Clear deliverables and
no obligations
We have a standard set of deliverables clearly defined at the beginning. These project discovery results, such as documents and design, can be used by any development team.
Enthusiastic team
that cares
Our result-oriented team applies deep domain expertise to advise on the best solution for your product goals, and how you can achieve them with a minimum budget.
Answers to all your
If you’re not sure how to proceed with your idea, after the project discovery phase you will get time and cost estimation which will help make informed product decisions.
Discussion of the new project by Codica developers

Our achievements

Independent ratings and research firms recognize our work. Independent ratings and research firms recognize our work.

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Looking for a reliable Product Discovery company?

What’s next? Talk to Taya, our Sales Manager

What’s next?

  • 1. Our Sales Manager Taya will be in touch with you within 1 business day.
  • 2. We will sign the NDA if required, and start the project discussion.
  • 3. Our custom software development experts will analyze your requirements and suggest the best ways to bring your idea to life.