Mobile App Monetization: Comprehensive Guide with Successful Strategies

April 17, 2023
23 min

When it comes to building any app, its future monetization is one of the most popular things people tend to search for. However, what people don’t always think about is complexity. The app monetization realm is packed with tiny nuances, different approaches, and various terms.

We understand how overwhelming this topic may seem, but in this matter, the Codica team has got covered. With a solid experience under our belt, we are here to list practically every aspect of successful app monetization. So, in this article, you will find out more about different subscription models, in-app purchases, in-app ads, and a lot more. We will cover their pros and cons, and even essential metrics you will need along the way.

What is app monetization?

Monetization in mobile apps represents the means by which developers and/or publishers are able to generate income based on their users’ activity.

Given that apps are estimated to reach $900+ billion by 2023, this search term is becoming increasingly popular. Companies often refer to the app monetization strategy as the method to earn profit from their apps.

Why is it vital to realize how app monetization works, and what are its pressure points? Because a properly thought-out monetization method can generate revenue from a single app. Besides, a well-researched monetization strategy guarantees improvements not only in generating revenue but in user experience, allowing you to strengthen your active traffic and attract more customers.

Apart from the actual choice, there are aspects you should care about as well. For instance, analytical data and different metrics are easily accessible and will allow you to track your app’s performance. There are lots of tools allowing you to monitor trends, see the number of downloads, and many other valuable metrics. Accordingly, new different app monetization strategies started to appear, allowing the app owners to get the maximum of the users' attention.

Mobile app monetization strategies are broader than you think

Mobile app monetization strategy, in a nutshell, is an offer that comes with a price. You offer either a paid app or a free one, but with additional functionality and premium content, making users willing to pay. However, in the whole product, the app monetization part is tightly interconnected with every other part.

For instance, in-app advertising is also a mean of app monetization. In this matter, to deliver the best user experience, designers have to come up with justified workarounds because of ads. To the user, all those promotions and special offers must feel fitting and naturally suit the interface of an app. Any single element that is out of place has a considerable influence on the conversion rate and overall users’ satisfaction with your app.

Smart integrations of monetizable elements are also a part of the work app developers do. Thus, they must ensure that the app works as smoothly as planned with built-in ads.

Setting up a subscription system is also time-consuming because you have to make sure subscriptions are appropriately adjusted and the entire app works as intended.

The mobile apps market is highly volatile and had several historical moments that influenced its growth. Here’s an example of the moment that influenced not only the app market but also the monetization methods.

Statistics of how much revenue apps generate

According to BugSnag’s report, nearly 31 billion new apps were downloaded during the COVID-19 breakdown in 2020. The pandemic has been very fruitful for the mobile apps market, making high-performant and reliable apps become a norm. However, some limitations also took place.

Statistic of mobile apps market growth

For example, Apple has always been meticulous about security. Since iOS 14.5 release in 2021, an App Tracking Transparency (ATT) framework took place to provide more protection over user data usage. Because of improved privacy measures and data access limitations, it became much harder to plan strategies, collect data and analyze it.

Free apps vs paid apps difference

The difference between free and paid apps is enormous in every application store. The circumstance, whether the user has to pay initially or doesn’t pay at all, causes both versions to feel like two separate realms. As a result, each option leads to a different approach to mobile apps development and planning its content. Let’s take a look at the chart.

Paid and free apps difference

As seen, free apps dominate the market with a spectacular 90%+ on both AppStore and Play Market. The paid app model is not popular at all.

Obvious or not, there are several possible reasons leading to it. Let’s see what they are.

1. Focus on user engagement

That said, people would rather choose the free option than spend a few dollars. Making your mobile app available for free allows you to attract way more new users. Probably some of them won’t like your app, but they will at least give it a go and see if it matches their needs. In this matter, paid applications do worse, as the paywall obstructs regular user retention.

2. Finding the right balance

With different monetization apps, the right balance can be found in flexibility. That being said, the more different ad formats or models your app can implement the more effective user acquisition will be.

Given that the mobile app is initially free, you pack it with additional content later on, which is proven to be way more profitable. On the contrary, asking people to pay a fair amount and then offering them additional content for more money feels greedy, to say the least. Thus, finding the right balance between free and paid options is crucial to successful app growth.

3. High competition

As we already know, the mobile app market is colossal. Trying to find your place in it may be easier with proper planning. Simply put, it’s significantly more straightforward to find your place under the sun with the free app than with the paid one.

The reason why there is such a small amount of paid apps lies in recognition. Currently, only world-known time-tested brands can afford to publish a brand-new paid app. They can be sure people frequently use their products and are willing to pay a fair amount for them.

Another reason for making a paid app is its uniqueness. This applies to apps that offer unique functionality. For example, a building-related app to do advanced math or a chemistry-related one to figure out proportions. Those app owners can easily raise the price because of the narrow specialization. Thus, there’s no problem with setting an app price from $5 up to $20.

Smaller companies would instead stick to the free apps but with more potential growth, additional app monetization methods, and so on. Speaking of monetization strategy, let’s cover them next to get a grasp on which is the best for your future business.

App monetization models

As we already discussed, the monetization model is a thoroughly designed plan for how to make a profit from an app that gets published on AppStore or Google Play Market. There are several types of models, and each particular one is suitable for each particular business type. Still, with a great plan, they can also be combined in a hybrid app monetization strategy.

Let’s look closer at models that app owners take advantage of today and figure out which one will suit your app type more.

Subscription-based monetization model

This is probably one of the most common models in modern applications. Generally, this type works fairly simply: it allows users to download the free app, use some of the functionality, and then logically lead them to the subscription. In this model, a subscription is a monthly payment in exchange for the content or functionality. The reason why subscription apps are so popular lies in giving app users the ability to try something for free and then decide whether they like it or not to proceed with the payment.

In Codica, we took advantage of the subscription model during a product discovery stage. The SaaS solution for bakery we built has a very neat monetization model. This platform connects cake makers and customers, eliminating unnecessary bureaucracy and administration. We thoroughly researched which model would be the most suitable for this particular type of business.

Subscription model by Codica

As a result, the platform offers two potential options. It is either a free trial with a subscription for a month or a yearly subscription with a discount. Each option is suitable for different types of app users making the whole usage process versatile.

At its core, the subscription-based model is flexible as it has variables depending on the app's category, the content type, and the subscription duration. For instance, many apps allow users to choose how many months they are willing to subscribe, offer a discount for longer terms, or provide different functionality for an extra price. Let’s cover the next type.

Multi-tier subscription

As mentioned earlier, subscription flexibility is crucial as it helps cover more potential app users with different expense plans. However, the lower the price, the lesser options the platform offers. For instance, Netflix offers various subscription plans. They differ depending on the price, the quality, and the resolution of the content.

Netflix subscription model example


The freemium app monetization model divides users into two following categories: free tier and premium tier, depending on whether they pay for their account or not. Users who stick with the free app version still have access to the content. Yet it has restrictions like time limits, ad integrations, or inaccessible premium features. Spotify, in this matter, is a prominent example of pushing the freemium model to the maximum.

Spotify subscription plans

The huge advantage of the freemium model lies in the high conversion rate. The whole logic of this model relies on users who try using Spotify for free and then switch to the premium version. At this point, the app also got you covered as they offer several plans like Duo, Family, and a Student plan with a 50% discount.

Subscription-based model: pros and cons


  • Regular revenue. When you have a stable user base, monthly basis payments allow you to comfortably manage and analyze the app revenue as well as plan future updates.
  • Effective user engagement. Offering users a free trial or discounts for longer subscriptions only inspires more people to subscribe.
  • High flexibility. The ability to update prices, change subscription times, and pack it with different functionality makes this model versatile.
  • Ability to rank higher in app stores. Thanks to the regular updates your app has to come up with, it can rank higher in terms of app store optimization.


  • Needs for regular updates. With the app subscription model, users that pay for the premium functionality on a monthly basis need new content regularly. Accordingly, you will need to update the app or its content regularly.
  • Free trial need. It’s doubtful new users will subscribe right away before familiarizing themselves with everything the app offers. Thus, you need to provide a free and cancellable trial for them. People love free trials, but they are quite complex to design and test. People will almost always find workarounds to access premium content without paying. Thus, it implies more time and expenses to figure out the breach and fix it.

In conclusion, subscription-based monetization can be an effective way to generate revenue from mobile apps by offering users access to premium features or content on a recurring basis. It can provide a reliable source of revenue over time while also fostering a sense of loyalty and engagement among users.

However, subscription-based models can also be more difficult to implement and require ongoing development and support to maintain. It's crucial to carefully evaluate the pros and cons of subscription-based monetization and consider how it fits into your overall mobile app monetization strategy.

IAPs (in-app purchases) model

This model takes advantage of offering an utterly free-to-download app that’s packed with many optional additions or contents. Having a microtransaction economy, apps with this monetization model are very profitable. These purchases can include a wide variety of things like filters for photo editing apps or consumables like “connections” on Upwork that freelancers need to apply for jobs.

IAPs example from Upwork

Generally, despite being most popular in mobile games, this model can literally fit any type of app, including productivity, e-commerce, and other categories. To increase the revenue and retention from this model, the market has already adapted to the average user’s needs and developed best practices.

Given that in-app purchases are optional and don’t have to affect regular usage, they still have to be useful for particular users. Offering a valuable update can skyrocket your app in terms of the cost-value ratio for users. For instance, offering an ad-free experience or a premium functionality for a small amount of money may come in handy for many regular users.

Let’s take a look at how it works in the example of Reddit – the most popular forum-based app. Here, people discuss various things in thematic communities. The integration of in-app purchases here is fairly simple yet very popular – Reddit coins.

Example of purchases made by Reddit

In-app purchases: pros and cons


  • Simplicity. Thanks to modern development practices, in-app purchases are not only easy to implement, but they are also eye-pleasing, boasting animations and a friendly UI.
  • Safe to use. Thanks to Google Pay and Apple Pay's presence on every smartphone, you no longer need to enter credit card details and approve the transaction in the banking application. The fewer users expose their private data, the less risk can take place.
  • Direct payments. The conversion rate suffers when users get redirected to browser pages to proceed with the payment. The ability to pay right in the app makes in-app purchases a smooth and seamless operation.


  • Strict admission process. Usually, it takes a week to see your app published on App Store or Google Play. Apps that feature purchases have to strictly obey the digital market’s rules. Accordingly, the admission process might last longer. Thus, making a transparent payment process is still an effort you have to consider.
  • Extensive documentation. Everything that involves payments has to be clearly described to the user. This includes privacy and refund policies, user agreements, and others. Spoiler alert: We will cover them in detail later on.

In conclusion, in-app purchases (IAPs) can be a lucrative way to monetize mobile apps by offering users the ability to purchase virtual goods or additional features within the app. As a developer, marketer, or founder, it's important to consider the pros and cons of IAPs and implement them in a way that balances monetization with user experience and satisfaction.

Transaction apps and fees

Another revenue-rich monetization tools are apps with a financial aspect and the fees they charge. Basically, we use them more frequently than you might think: mobile banking, accommodation booking platforms, travel apps, or crypto exchanges. Practically every app where transactions are involved earns its share for every purchase user makes. As a result, this model allows to generate app revenue as long as it is relevant and fulfilling in terms of user experience.

Let’s look at how it works on Kraken, a cryptocurrency exchange app.

How transaction fees work on Kraken

Crypto exchange app is where transactions move in thousands over a span of one minute. Accordingly, the platform can quickly charge every single transaction with a small amount. Considering the Kraken documentation, their standard fee doesn’t even exceed half a percent.

Related reading: How to Create an NFT Marketplace?

Transaction apps: pros and cons


  • Full control over pricing strategy. Applying your own fees lets you establish a well-managed pricing policy. Accordingly, it simplifies further planning and allows for estimating earnings.
  • Simplicity. This monetization method is very straightforward. Making it transparent to the users is a must, as it increases trust in your product.


  • Security risks. Integrating third-party services for payments requires additional thoughtfulness. Accordingly, investing in safety precautions is a decent idea. Also, you have to provide users with related functionality, such as two-factor authentication (2FA), backup codes, or various security checks.
  • High entry threshold. To create reliable conditions for monetization and stable profit, transaction apps must have a large audience. Moreover, the audience's trust in the platform plays a big role. Thus, the high threshold of entry is the biggest drawback of this monetization model.

In conclusion, despite being very niched, transaction apps have effective monetization ways. Surely building a business on transaction apps may seem challenging, but on the other hand, there’s plenty of room for growth. As with any monetization strategy, it's important to carefully evaluate the pros and cons of transaction apps and consider how they fit into your overall mobile app monetization strategy.

IAA (in-app ads)

IAA is a relatively simple yet very profitable mechanism. Generally, blank space in apps is sold to ad buyers to display what they want. With the extensive user base, even the presence of ads in the app already drives revenue which is particularly helpful to monetize those who stick to the free version.

Types of ads in the application

This popular app monetization strategy is quite common in gaming apps where users tend to spend the most time among others. Besides, they take more advantage of ads trying to interconnect them with in-game content. In popular games like Candy Crush or Angry Birds, users can either purchase in-game currency or earn a little for watching an ad. This trick is especially popular, as both publisher and user benefit from it.

Ads implementation in the game

As this app revenue model evolved throughout the years, more types of ads appeared. Let’s cover the most popular of them.

These are the most controversial among all, as we all remember times when we hated them. However, thanks to Google AdMob, banner ads are easy to implement and use. They are not as popular as they were a few years ago, but some indie app developers still use them. You can also frequently see them in gaming apps.

Example banner ads in the app

In the majority of cases, app banner ads don’t feel natural and, thus, may lead to a bad user experience. If you consider implementing them anyway, make sure they don’t cover essential UI parts and are not shown regularly not to annoy your customer.

Interstitial ads

This ad format can be seen as a video or a banner that pops up on the screen. Users then are given a choice to proceed with what is advertised or hit the exit mark and close it. This in-app advertising is designed to be put between content the user consumes. To make it feel natural, interstitial ads have to be placed in the transition points, where users switch to another tab or screen.

How to use interstitial ads example

Google AdMob team advises being extra careful with the implementation to not interrupt the user flow and, thus, don’t worsen the user experience.

Native ads

These are self-explanatory enough. Usually, native ads are part of the interface built by the development team without third-party integration. However, their mission is also different. They seamlessly blend into the app environment. Native ads rarely advertise external services or goods. Instead, they promote on-base subscriptions, limited-time offers, or simply something you might like.

Native ads implementation example

Native mobile app advertising is often the designer’s best choice as it is not disruptive and is the most natural among others. For instance, Youtube ads are greatly designed to fit the environment as they are literally embedded in some videos the user watches. What’s more, Youtube ads usually appear at the beginning or the end of the video to not distract you.

Video ads

Most people get annoyed with ads. Full-screen ads are the most interruptive, as they lock any activity users can perform, forcing them to watch a 30-second video. Our experience shows that the best place to put video ads is when the user switches to another tab, adjusts settings, or is simply inactive for a few seconds. The idea behind this is that advertisements must never interrupt the working session when mobile users do things they downloaded the app for.

Playable ads

These are relatively new to this list as they evolved from video ads. These are pretty common, again, in mobile games, advertising similar products. When they play, users can not only watch but also try interacting with what it offers. Oftentimes, playable ads feel more clumsy than the actual gaming apps they advertise, but they still do a great job of promoting their product.

How playable ads work explained

IAA: pros and cons


  • High user engageability rate. In-app ads are proven to be highly effective as they convert 3 times more users than mobile web ads.
  • Targeted audience. Users choose to download your app, and adding relevant ads would be a successful decision to increase the click-through rate (CTR) and raise the app revenue level.
  • Compatibility. In-app ads are optional and can be easily supplemented with other monetization means.


  • Immersivity issues. Poorly chosen ad format easily disrupts user experience leading to uninstalls and bad reviews. However, this can be fixed by simply allowing people to get a premium version without ad integrations.
  • Additional security needs. In case your app works with sensitive data, personal and banking details, it would not be wise to allow third-party ad integrations to access the app’s environment. Google AdMob, for example, is proven to be safe, yet many users won’t feel comfortable with ads anyways.

In conclusion, in-app ads can be a viable option for monetizing your mobile app, but they come with their own set of pros and cons. The main advantage of in-app ads is that they can generate revenue without requiring users to make any payments.

However, in-app ads can also negatively impact user experience, leading to frustration and potential user churn. As a developer or marketer, it's important to strike a balance between monetization and user experience and carefully consider whether in-app ads are the right choice for your mobile app.

Choosing an app monetization strategy

Nowadays, this choice relies on proper planning. There’s no ultimate recipe for how to choose the right monetization model. However, there are three key things to consider to make a better choice.

Figure out your target audience

Considering what your app does, it will have its target audience. It means a particular group of people with similar occupations, ages, or interests. Do not hesitate to research your target audience’s interests extensively and see what else they might like. There are several essential steps to do.

For instance, define your product, see what problem it solves, and what benefits it provides to customers. Then, conduct deep market research on demographic data such as age, gender, income, education level, and location.

Later, you will need to create customer personas. They are kind of fictional representations of your ideal users. They will help you understand your customers' motivations, preferences, and behaviors.

Make app and monetization mutually complementary

The app monetization strategy you choose for your app has to supplement the functionality of your app. Simply put, ads you display have to correlate to the app’s idea to not ruin users’ experience and, thus, feel natural. For instance, it might not be a good idea to advertise gaming apps in a to-do app.

Research your competitors

With such market growth, competition is very high. Researching your potential rivals can not only reveal improvements you can make in your app but also show if the monetization models other app owners chose are effective.

With such a variety of what apps can do, choosing the right model can be challenging, to say the least. Generally, there are thousands of indicators you have to consider. For instance, whether in-app purchases can fit your UI or if there’s enough room to show banner ads. In this matter, Codica has got you covered with our product discovery service.

Why is it beneficial for you? Product discovery is our perfect way to validate your idea and find out ways how to strengthen it. Our team comprises numerous experts who cover various aspects of your future app, including UI/UX design, marketing, SEO optimization, and many others.

Have an idea of the app that will become a new unicorn?
We are here to help.
Feel free to discuss
Have an idea of the app that will become a new unicorn?

In the app monetization planning realm, you can rely on our expertise. We have already built many projects that involve different monetization strategies. The most prominent example would be Trade A Boat – an online marketplace for boats.

During the product discovery, we figured out that one of the best ways to monetize a marketplace is through ads. To not ruin the user experience, we made it an essential part of the marketplace, allowing users to create ads for goods they are going to sell.

Monetization example in Tradeboat

Such a solution benefits both advertisers and consumers, not to mention that the final product has exceeded all our expectations. As a result of our work, our client received not only a robust online marketplace but also a well-researched product. After we rebuilt it, Trade A Boat grew by 480% in terms of customer engagement.

You might also like: Designer’s Role in Discovery Phase

App monetization platforms

With an understanding of different app monetization models, let’s cover platforms. There are many of them, such as Unity Ads, InMobi, and AdMob. They usually stand as a facilitator service for implementing ads into your products. These mobile ad networks allow you to sell blank spaces in your app for advertisers programmatically.

When choosing the monetization platform to work with, the first thing you should look for is flexibility. The best app monetization strategies are those that are highly flexible and easily adjustable. Make sure the platform offers different ad formats because later on, you will be able to adapt them to your users’ needs and liking.

Another thing worth looking for is analytical support. If the platform can provide regularly updated data with different metrics, mobile marketing would be extremely beneficial. Tracking your app's performance is crucial to adjusting its growth, planning future updates, or making improvements in your app business model. Here are the three most popular platforms in this matter.

AdMob by Google

It is super user-friendly and open to app developers. It provides high-quality in-app advertising methods, including native, banner, interstitial ads, and many others.

AdMob monetization platform

Its advanced analytics tools make AdMob even more valuable. It allows you to evaluate the ad revenue and whether your chosen app monetization method works as planned. Frankly, analytics is as important as app development itself. Let’s zoom in on it next.

Unity Ads

Primarily focused on mobile game advertising and provides a range of ad formats, including rewarded video ads, interstitial ads, and banner ads. Unity Ads also offers various targeting options, such as age, gender, location, device type, and app store data.


Global mobile advertising and discovery platform that offers a range of ad formats, including native ads, video ads, interstitial ads, and banner ads. InMobi's platform uses machine learning algorithms to help advertisers target their ads to specific audiences based on a range of factors, including demographics, interests, behavior, and location.

Let’s shed more light on all three via the basic table-styled comparison.

FeatureUnity AdsInMobiAdMob
Available ad formatsRewarded videos, interstitial and banner adsNative, video, interstitial, banner and carousel adsBanner, interstitial, rewarded video, native and banner ads
Aspects the platform can targetAge, gender, location, device type, app store dataDemographics, interests, behavior, locationLocation, demographics, devices, user interests, app categories, custom targeting
Minimum payout$100$50$100
Supported platformsiOS, Android, Unity game engineiOS, Android, Unity game engineiOS, Android, Unity game engine, web

Essential metrics on the analytical side of the app

The analytical side of monetization means strongly involves app marketing. It highly relies on data, which, luckily, modern apps provide over and above. Understanding the variety of monetization models and add types is only one side of the coin. Another one lies in correctly understanding the concepts and adequately measuring the effectiveness of the model you chose.

Nowadays, dozens of metrics cover different areas of app marketing, i.e., revenue stats, user engagement, app store optimization, installation rates, and many others. So what are the main marketing metrics, and why should you care about them?

Here is how App Store Connect lets publishers see the app’s performance.

App performance metrics

App metrics are the access point that lets you influence the app’s performance and adapt it to modern trends. With their help, you can answer the most common questions about how to get more app downloads, make users spend more on in-app purchases, or spend more time in the app.

Let’s cover the essential ones now.

App stickiness

This metric calculates how sticky and engaging your app is. Marketers calculate it based on the daily active users (DAU) and monthly active users (MAU). The calculation is relatively simple, given that you simply need to divide DAU by MAU. Nevertheless, this ratio is pretty accurate.

It’s worth noting that there’s no one-size-fits-all answer to what percentage of app stickiness is considered okay or not enough, as it varies depending on the app category and business goals. However, as a general rule, an app with a stickiness rate of 20% or higher is considered good, and a rate of 30% or higher is excellent.

Lifetime value (LTV)

This estimate figures out how much revenue is generated per user in the whole span from installation up to date. LTV is particularly useful to define future marketing plans, upcoming sales, or potential discounts on the most trending goods users purchase. Here’s how to calculate it.

  1. Choose the time period for which you want to calculate the LTV.
  2. Determine the average value of a purchase made by the customer (i.e. the average amount of money the customer spent) during this time period.
  3. Determine the number of purchases made by the customer during the time period. This is the number of times the customer bought from you during the period.
  4. Calculate the customer's total revenue by multiplying the average value of the purchase by the number of purchases made during the time period.
  5. Determine the customer's average length of time the customer continues to buy from you.

Next, use the following equation: LTV = (customer's total revenue) x (customer's average lifespan)

For example, if a customer spends an average of $100 per purchase and makes 10 purchases over a two-year period, their total revenue would be $1000. If their average lifespan as a customer is five years, their LTV would be: LTV = $1000 x 5 = $5000.

This means that the customer's LTV is $5000, which is the estimated total revenue that the customer will generate for your business over their entire relationship with your company.

Retention rate

The most common of all, retention rate calculates the number of active and returning mobile users over a specific time period. It is often defined as a high-level metric, as it covers only major numbers without considering single-user behavior patterns. Still, it is convenient to evaluate the user experience. The retention rate is a crucial indicator for future monetization model growth.

The retention rate is calculated fairly simply. Here’s how you do it. Set the time period you want to calculate the customer retention rate for. For instance, you might want to calculate it on a monthly, quarterly, or yearly basis.

  1. Figure out the number of customers at the beginning of the time period.
  2. Figure out the number of customers at the end of the time period.
  3. Figure out the number of customers you acquired during the time period.
  4. Calculate the customer retention rate using the following formula:

Customer Retention Rate = ((Number of Customers at the End of the Time Period - Number of Customers Acquired During the Time Period) / Number of Customers at the Beginning of the Time Period) x 100

Let’s look at a practical example. If you had 100 customers at the beginning of the year, gained 20 new customers during the year, and ended the year with 90 customers, your customer retention rate would be: ((90 - 20) / 100) x 100 = 70%

This means that you retained 70% of your customers over the course of the year.

Essential things to take care of

In the app business realm, you have to pay attention to numerous small details that can affect the bigger picture. Apart from app monetization models and in-app advertisement types, there are plenty of other things to consider. Let’s list some of those you should care about the most.

Regional pricing

People undoubtedly enjoy seeing sales, personal, and “last chance” offers. However, average price points vary in different countries and regions.

To establish a beneficial pricing model, you need to pay attention to 3 main factors: local sales trends, local purchasing capabilities, and currency exchange rates. Apple’s system, which is shared over their whole digital market’s ecosystem, is a neat example.

Pricing strategy in Apple's App Store

This system dramatically simplifies pricing strategy for app developers and makes apps affordable for users from different countries.

If your app is planned to be distributed worldwide, regional pricing is a vital thing to consider. In some countries, $20 for a subscription is pocket change; in others, it’s enough to buy food for a week.

Privacy policy

In the 2010s, the world shook by the scandal involving Facebook collecting data of nearly 80 million users without their consent. This has been a great lesson for many product companies to put user privacy in the first place. Ever since, literally, any app has a clear privacy policy describing what data they collect and why they need it.

Privacy policy requirements differ based on the functionality of the app. Nevertheless, if your app involves purchases and works with sensitive data, documents, bank details, and others, make sure the privacy policy is always up to date and easily accessible within the app.

Besides, without a good privacy policy, your app most likely won’t even pass the admission process to both AppStore and Google Play Market.

Read also: Ultimate Guide to Web Application Security


Ratings and reviews of your app are the best sources for inspiration and further improvements. There already are many beaten paths, yet it’s still important to figure out your perfect app recipe. Some monetization models or ad formats may not suit your app, and you won’t even notice.

This approach works with many other things in development. It became a classic example for app developers to check the app along and across and still fix things users find. Thus, never omit to respond to reviews and note what people wish to see in the app.

Besides, high ratings and many reviews only assist you. They have a huge impact on app store optimization (ASO). For instance, both Google Play and Apple App Store tend to rank higher for those apps that have more positive reviews.

You can also inspire your new users to leave a review. The application of this feature is very wide. For example, you can show a pop-up with suggestions once they finish a level in the game, perform a purchase in the marketplace, or complete a task in the to-do app.

Example of how to ask for a review

Bottom line

At this point, there is no doubt app monetization strategy is a highly complex subject. After covering various topics that include different monetization models, types of ads, and other important points, we are sure that mobile app monetization is definitely broader than you thought.

However, we sincerely hope our comprehensive guide sheds more light on this subject. Thanks to our expertise in both mobile app development and marketing, we feel confident speaking about the topic.

Furthermore, we provide services that cover many growth aspects. For instance, we can easily test and validate your idea with our product discovery service. Later on, we can cover the whole building process from scratch with our mobile app development service. We would love to work on new exciting projects. If you have an idea – don’t hesitate to contact us.

Article contents cta | Codica
Where Ideas Thrive
Bring your vision to life with a highly engaging and unique web application that your users
Learn more

Frequently Asked Questions

Dmytro CEO | Codica
Dmytro is a software entrepreneur with 20+ years of experience focused on the Lean Startup approach. He loves helping startups build excellent custom products.
Authors details
Pavlo Business and Tech Writer | Codica
Business and Tech Writer
Pavlo is a skilled author who is passionate about innovations. He highlights complex tech and business topics with structured and thorough research.
Authors details
Rate this article!
Rate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | CodicaRate this article | Codica
(84 ratings, average: 0 out of 5)

Related posts

Stay up-to-date and never miss a resource

Subscribe to Codica newsletter

Latest posts