Today, the SaaS (software as a service) industry is gaining momentum. As the global economy moves through the ebbs and flows of the recession, witnessing the concurrent boom in the SaaS market is intriguing.
According to a recent SaaS report, 80% of businesses already use at least one SaaS application. Surely, now, startuppers face challenges regarding the competition in the market. However, the resilience of SaaS solutions becomes evident as they prove to be adaptable and constantly evolving.
In this era, where the economy is marked by recessionary pressures and the unprecedented rise of artificial intelligence, building a SaaS company emerges as a viable experience and a strategic and forward-thinking business idea. So, by using the right tools and finding your niche, you will accomplish the best business results.
To help you find inspiration and launch the best SaaS startup ever, you will find 22 great examples of best SaaS startups you can learn from in this article. All of them produce valuable products that show fast growth for now. Likewise, Growthlist and AngelList marked them as promising SaaS solutions of 2024.
Let’s take a closer look at them.
Discovering the landscape of best SaaS startups in 2023
The realm of SaaS startups continues to evolve, presenting a dynamic landscape of innovation and growth. What progress have we seen in SaaS development during 2023?
Explosive growth in market size
The SaaS market is witnessing unprecedented expansion, with projections indicating a market size of approximately $197 billion by the end of 2023 and $232 billion by 2024. This quick rise can be attributed to the increasing reliance on cloud-based solutions across industries, underscoring SaaS's pivotal role in modern business operations.
Focus on artificial intelligence (AI) and machine learning (ML) integration
Fast growing SaaS companies increasingly incorporate AI and ML into their solutions. This infusion of intelligence enables SaaS platforms to offer advanced analytics, predictive insights, and automation, revolutionizing how businesses leverage data for decision-making.
Subscription economy dominance
The subscription-based model remains the cornerstone of SaaS success. In 2023, over 80% of top growing SaaS companies rely on subscription pricing, fostering long-term customer relationships and providing a predictable revenue stream. This model has proven to be resilient and adaptable to changing market conditions.
Global collaboration and remote work solutions
The COVID-19 pandemic has accelerated the need for remote work solutions. SaaS startups capitalize on this trend, offering collaboration tools, project management platforms, and communication solutions to facilitate seamless remote work experiences.
Unlike new SaaS startups, the top SaaS companies of 2023 have been around for a long time and are well-respected. They've shown impressive growth and innovation, securing their place in the fast-changing digital world and setting the stage for future cloud-based solutions.
As for the top SaaS startups of 2023, we can discuss Concentric AI. It is a company that assists other businesses in protecting their data through advanced security services. They've improved their programs and even received an award for being impressive.
SaaS product: Data security posture management
Headquarters: Saratoga, California, United States
CEO: Karthik Krishnan
Fundraised: $22 million
Concentric AI has introduced a new SaaS product to assist its partners who sell computer security software. This software employs artificial intelligence to safeguard sensitive data from unauthorized access.
The company has enhanced its software to seamlessly integrate with complex computer programs utilizing multiple languages, strengthening security measures. Concentric AI's software protects data and can learn from it. It aids in organizing data, identifying potential issues, and resolving them efficiently in one central location.
The tech magazine CRN recognized Concentric AI as one of the most innovative new cybersecurity companies during the RSA Conference 2023.
Now, let's take a closer look at the new SaaS companies that are predicted to make significant progress in 2024.
Top SaaS startups 2024 with great potential
Get ready for the tech revolution as we dive into the world of fastest-growing SaaS companies 2024. These companies are changing the market with their innovative solutions, catering to the different needs of businesses globally. So, let's explore new SaaS companies set to transform how businesses operate in 2024.
SaaS product: Food delivery
Headquarters: Los Angeles, United States
CEO: Arsen Stepanyan
Fundraised: No information at present
Statistics say that 60% of Americans order food delivery and 31% use third-party food apps at least twice weekly. Orders.co is just a SaaS company with a location in the US helping restaurants to benefit from this.
Orders.co integrates popular delivery services into one system. It allows a restaurant owner to manage all the menus and incoming orders using only one device. With the web service, a user can also easily create their own smart ordering site.
So, Orders.co looks like one of the best SaaS startups for its timely idea to help restaurants adapt to the new food environment today. This digital startup shows fast growth in the market.
SaaS product: Fully automated ads service
Headquarters: Los Angeles, US
CEO: Pavlo Matviienko
Fundraised: $4.2 million
Adwisely is an ecommerce SaaS platform that assists online stores in managing ads efficiently. This high-growth SaaS company helps online stores’ owners engage new customers with the help of the network effect. This startup was launched in 2018 by Ukrainian founder and CEO Pavlo Matviienko and co-founder Volodymyr Vorobei.
Adwisely optimizes the performance of ads, not just creates them. This web solution runs A/B tests and scales the business-performing advertisements and many others.
Below is a short video that shows how Adwisely can benefit stores.
Adwisely went through a long path before gaining success on the market. From the very beginning, this startup was called RetargetApp. The brand founders have been working on the initial version of this app since 2015.
Pavlo says that only community channels have assisted in startup growth, namely LinkedIn and Facebook groups, ecommerce forums, etc. Also, Pavlo states that sharing valuable information with entrepreneurs helps to build personal relations and engage new users.
Notably, in its first work year, Adwisely got $1 million ARR (annual recurring revenue) without the investor's involvement.
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SaaS product: Sustainability and carbon emission control
Headquarters: Tempe, United States
CEO: Kentaro Kawamori
Fundraised: $164.2 million
Persefoni is a climate management & accounting platform (CMAP) that helps businesses and financial institutions handle and report on their impact on the climate. As one of the up and coming SaaS companies, it offers real-time tracking, analysis, and disclosure of climate-related data.
In fact, Persefoni's software makes it easy for companies to meet climate disclosure requirements while ensuring trust and transparency. Think of it like the Carbon ERP (enterprise resource planning), providing a central and reliable source of information for carbon emission-related activities in an organization, just like financial transactions.
SaaS product: Online learning platform
Headquarters: Seattle, US
CEO: Ish Baid
Fundraised: $1.9 million
Virtually is one of the SaaS startup companies located in the US that provides all you need for online learning. This web solution has student management tools and rich chatting options. It also offers simplified payment processing. Here, you can hold any kind of online program, from live classes to training camps.
In fact, Virtually is fully customizable. Users are free to opt for branding, custom domain, or search for personal color schemes. Being an inclusive solution Virtually is a great SaaS project for online schools nowadays.
SaaS product: Fitness video platform
Headquarters: Bucharest, Romania
CEO: Bogdan Predusca
Fundraised: €1 million
Hyperhuman refers to successful SaaS startups in the fitness field that are showing fast growth now. It is a web platform that helps instructors, trainers, and coaches make high-quality video workouts very fast. Users of the website can do it without special skills in video editing. The features of this app enable create these videos automatically.
A user just needs to upload videos of themselves doing exercises with the help of the company’s mobile application. The Hyperhuman app edits the videos of clients into reusable clips automatically. Also, users can add their audio instructions. Furthermore, users can publish their workout videos on social media or anywhere else.
Nowadays, this SaaS solution has a high growth of popularity in the digital market.
Recommended reading: Minimum Viable Product vs Prototype: What’s Best to Validate Your Business Idea?
SaaS product: Cloud security
Headquarters: Tel Aviv, Israel
CEO: Lior Yaari
Fundraised: $66 million
Grip is a high-growth SaaS company that created a tool to help businesses manage the security of their SaaS applications. This tool, called Grip Security, provides a clear view of all the SaaS apps a company uses, even those that may not be officially recognized. It accurately identifies these applications, their users, and their interactions, and it can be set up quickly.
Moreover, Grip is about helping businesses update their security systems to keep up with how SaaS is used today. Their solution, the SaaS security control plane (SSCP), takes a unique approach, allowing security teams to support a business-driven IT strategy safely and securely.
SaaS product: Conversion tracking automation
Headquarters: Wilmington, US
CEO: Sherif Ali
Funnelll is a software platform to track conversion and streamline marketing campaigns. Without coding, it bonds your ad accounts with analytical tools like Google, Facebook, or Slack and shares your clients’ activity data.
Also, we should mention another one of the Funnelll’s great features. It is the option of customer journey visualization. So, a user promptly sees the gaps in their campaigns and search for profitable or useless ones among them.
Helping to keep your eye on the ball, Funnelll is one of the best SaaS startups to save money on marketing.
SaaS product: Automation for commission calculations
Headquarters: Paris, France
CEO: Antoine Fort
Fundraised: €15.1 million
Within the top SaaS companies 2024, Qobra is a promising SaaS startup that helps you automate your sales commission calculations. Using it, you can set counting rules, manage disputes, and control approval workflows. This allows you to save a lot on human resources and time resources. Also, Qobra includes personal award dashboards for sales team members.
This web platform is helpful for strategic planning as well. With Qobra, you can forecast future money revenue depending on a compensation plan.
A great mix of tools for operational and strategic purposes ranks Qobra as one of the top SaaS startups 2024.
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SaaS product: Cloud security management
Headquarters: San Francisco, United States
CEO: Chas Ballew
Fundraised: $19 million
Conveyor is one of the top startup SaaS companies that uses generative AI to automate and streamline the most time-consuming aspect of the sales process - customer security reviews. Trusted by trusted SaaS companies worldwide, Conveyor helps vendors establish trust with customers and cuts down the time spent on the boring task of sharing security information and answering security questionnaires by more than 90%.
Read also: SaaS Application Development: Complete Guide
SaaS product: Sales automation
Headquarters: Kirkland, US
CEO: Ran Oelgiesser
Fundraised: $27.5 million
RightBound is a SaaS company offering an all-in-one solution for sales optimization. As one of the fast growing Saas companies, it automates customer research, segmentation, and multi-channel outreach of your prospects.
RightBound has special features to optimize the work of your sales agents. It provides them with real-time notifications about a prospect’s engagement stage. Also, it gives previous customer info and personal follow-up rules.
Since RightBound covers a bulk of sales’ routine legwork, it makes it one of the best SaaS startups in this field.
Further reading: The Future of SaaS: Top SaaS App Development Trends for 2024
SaaS product: Voice messaging service
Headquarters: Kissimmee, Florida, US
CEO: Justin Mitchell
Fundraised: $11 million
Yac is a high-growth SaaS company for team voice communication. It lets you shorten calls by voice messaging with async screen sharing at the right time for all the crew. Also, Yac has an audio transcription to help you search and find needed messages quickly. This excellent solution for teams in different time zones makes Yac one of the best SaaS startups 2024 in this area.
SaaS product: Advertising ecommerce platform
Headquarters: New York, United States
CEO: Kennan Davison
Fundraised: $8.4 million
In general, Skio refers to the fastest growing SaaS companies 2024, making it easy for brands to sell subscriptions without causing stress. It's a subscription app that helps online stores handle customer inquiries better, boost sales, and increase the average order amount.
Users can easily customize and manage subscriptions in bulk. Key features include integrating with different sources, using SMS for contact, splitting subscriptions, logging in without a password, and using webhooks.
SaaS product: Hospitality business management platform
Headquarters: Cambridge, United Kingdom
CEO: Na'ím Anís Paymán
Zeevou is a SaaS platform that streamlines the hospitality business process. Managing guest vetting, booking, communication, and accounting can become challenging. To fix this point, the startups offer software as a service tool to manage everything in one place. The features of Zeevou can deal with everything from booking to accounting.
Undoubtedly, Zeevou is one of the top growing SaaS companies. The proof of this is obtaining the Best Channel Manager Award – Shortyz 2020. Today, the Zeevou business has received 250,000 euros from the Payman Group investor.
SaaS product: Employees recruiting operations platform
Headquarters: San Francisco, California, US
CEO: Lydia Han
Fundraised: $12.1 million
During the period of economic turbulence, the recruiting process slows down. However, hiring at companies hasn’t stopped entirely. Still, HR departments are being asked to complete more with fewer employees, according to the work strategy.
ModernLoop is a software platform that automates and optimizes interview coordination. As one of the successful SaaS startups 2024, it is developed to provide an excellent hiring experience. ModernLoop offers tools to assist HR teams in booking interviews across various time zones. Moreover, this software automatically sends email invites to interviewees with video meeting links.
In August 2022, ModernLoop obtained $9 million in Series A funding. By the end of 2022, ModernLoop is $12.1 million in total funding.
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SaaS product: AI-powered work assistant
Headquarters: Palo Alto, California, United States
CEO: Arvind Jain
Fundraised: $155 million
The company, created by former Google search engineers, aims to help people find work-related information faster. Within the best SaaS startups 2024, Glean is simply an AI-powered search tool for the workplace.
Glean focuses on artificial intelligence and assists clients in saving up to three hours per week. Despite being a new SaaS startup, it gained 70 clients in 2020, including Grammarly, Confluent, Cro Metrics, Continue, and more.
SaaS product: Virtual event management platform
Headquarters: London, United Kingdom
CEO: Johnny Boufarhat
Fundraised: $1 billion
Hopin is one of the top SaaS startups 2024 to help you conduct engaging virtual events that connect people worldwide. The main goal of this company is to allow users to form meaningful connections, irrespective of physical distance.
With the COVID-19 pandemic, the value of this SaaS solution became evident. This software allows people and businesses to carry on and hold meetings and events, even during social distancing.
Established in 2019, Hopin has already become one of the SaaS companies with high growth. Founder and CEO Johnny Boufarhat aims to keep the growth of his startup with the priority to make live events “available to all.”
Related reading: SaaS Product Ideas and Examples You Should Try in 2024
SaaS product: Cybersecurity platform
Headquarters: London, United Kingdom
CEO: Enrico Faccioli, Matt Holland
Founded in 2021, Seedata.io is a cloud-native cybersecurity platform. It assists enterprises in reducing the risk of data leakage, using cutting-edge technologies such as custom enterprise software. This one of the top growing SaaS companies in 2024 analyzes the clients’ web solutions. It uses AI tools to search and identify invisible threats.
This type of service secures businesses from cyber-attacks before they can happen. With their best-growing SaaS products, the company has received great seed investments for now.
You may also like: How to Choose the Best SaaS Hosting Provider for Your SaaS App
SaaS product: Cloud graphic design tool
Headquarters: San Francisco, California, United States
CEO: Jessica Ko
Fundraised: $22 million
Another great example of successful SaaS startup companies is Playbook, which creates a user-friendly cloud storage platform to simplify and manage creative assets. It helps organize, share, and collaborate on creative files and projects with clients and teams.
The software integrates existing storage systems, improves file management, and automatically imports, tags, and organizes creative files. This way, clients can manage their blogs and websites without stressing about file management.
SaaS product: Vehicle transactions automation
Headquarters: Minnesota, US
CEO: Colton Ray
Fundraised: $13.5 million
Fuse Autotech was founded in 2020. This one of the top SaaS companies 2024 is an interactive and new form of vehicle dealership. The cloud-based platform helps auto dealerships and customers choose the vehicle, buy it, and pay online. With automotive software development services, Fuse Autotech aims to provide a seamless experience of the car buying process for users in onsite and online modes.
This one of the successful SaaS startups revealed that it handles over $1 billion in vehicle transactions annually. By the way, it caters to more than 100 dealerships in the US.
SaaS product: Data integration platform
Headquarters: San Francisco, US
CEO: Akhil Bhiwal
Fundraised: $17.8 million
Phyllo is another example of one of the fast growing SaaS companies 2024. This startup, located in San Francisco, focuses on providing APIs (application programming interfaces) to access the data from the creators' economy. Based on this data, enterprises and other creators can tweak their efforts.
This is one of the best SaaS startups in 2024 and is useful as a metrics measurement software. It helps to measure the performance of content generated by Tiktokers, Instagrammers, and others. For example, influencers can use this SaaS solution's features to discover the correct figures and to make more informed decisions.
You may also like: SaaS Security Guide: How to Protect Your Product and User Data
SaaS product: AI video cloning platform
Headquarters: San Francisco, United States
CEO: Hassaan Raza
Fundraised: $30.2 million
Tavus is a high-growth SaaS company that specializes in video personalization. Founded by Quinn Favret and Hassaan Raza, their platform uses AI to help businesses make personalized videos for clients. These videos can be used for different purposes like ecommerce, marketing, and customer engagement.
Moreover, Tavus provides features like real-time, dynamic video templates and analytics dashboards, allowing businesses to track how well their videos are doing.
SaaS product: Copywriting tool
Headquarters: Memphis, US
CEO: Paul Yacoubian
Fundraised: $13.9 million
Everybody knows that copywriting is quite a time-consuming process. Copy.ai is an excellent example of a cloud-based startup that helps with writing. This is one of the top SaaS companies that aims to help customers quickly generate written business content. For example, this AI-powered creativity tool can deliver a blog post draft based on a few sentences or even generate a slogan for a company.
Using this one of the best SaaS startups in 2024, digital companies, copywriters, and ecommerce brands can save time and be more productive.
Notably, around 380,000 people used Copy.ai to write marketing copy the first year after launch. It is a high-growth SaaS company that received $2.4 million in annual revenue. In 2021, the startup raised $11 million through seed investment. And in 2022, Copy.ai announced the next Series A funding.
Comprehensive models to monetize your SaaS product
Preparing a thriving monetization plan for successful SaaS startups requires creativity and pragmatism. Let's explore the diverse ways - each a gateway to transforming your SaaS offering into a profitable experience.
Adopt the reliability of frequent revenue by offering subscription plans. Users pay a fixed amount regularly, ensuring a steady income stream. The key here is to attract users with tiered plans, each unlocking new features or services.
Launch a wide net by providing a free version of your SaaS product with basic functionalities. Then, reel in users with a premium version that boasts advanced features. This attracts a broader audience and creates opportunities to upsell premium services.
Align your monetization strategy with user engagement. With a pay-per-use model, customers only pay for the resources or actions they consume. It is a flexible approach that appeals to both sporadic and heavy users, ensuring they only pay for what they use.
Offer a one-time purchase option for users who prefer a more straightforward commitment. This grants them perpetual access to your SaaS product, making it a one-and-done transaction. Perfect for customers who value ownership and are less inclined towards ongoing subscriptions.
Partner with relevant brands to showcase their offerings to your user base. This method works particularly well if your platform has a high volume of users, creating a win-win situation for you and your advertising partners.
Our best SaaS startups development experience
At Codica, we have over eight years of experience in software product development, including SaaS projects. And feedback from our clients proves our expertise better than we do.
At the heart of our development process lies a thorough product discovery phase. Our specialists deeply understand your business objectives, target audience, and industry nuances. By identifying key pain points and opportunities, we lay the foundation for successful SaaS startups that meet and exceed expectations.
Our UI/UX design services revolve around creating intuitive and visually engaging interfaces. We employ the latest design trends and user experience (UX) principles to ensure that your SaaS platform is functional and a pleasure to use.
SaaS MVP development
We understand the importance of speed to market. Our agile development methodology allows us to rapidly build and iterate upon a minimum viable product (MVP). With our MVP development services, you can launch your SaaS solution quickly, gather user feedback, and make informed decisions for future enhancements.
At Codica, we created a custom SaaS platform for real estate using advanced technology. This platform lets users quickly list their properties and communicate about them. It even includes 3D tours, so people can check out a property virtually before visiting it.
Watch the video below to see how it works.
You can do much with this platform, like managing your account, filtering property searches, and checking out the neighborhood. It's also great for communication between property owners, tenants, and agents.
To make the platform fast and efficient, we used top-notch technologies, including the Jamstack approach and Gatsby technology. These choices make the platform highly optimized and scalable, providing a smooth experience even with lots of data.
Quality assurance services are non-negotiable in our development process. Rigorous testing is conducted at every stage to identify and rectify potential issues. From functional and performance testing to security assessments, we leave no stone unturned in ensuring your SaaS project is robust and reliable.
Smooth deployment is the culmination of meticulous planning and execution. Our team coordinates closely to transition your SaaS solution from development to live production seamlessly. We handle the technical difficulties, allowing you to focus on the exciting prospect of introducing your innovative product to the market.
Support and maintenance
Our commitment doesn’t end with deployment. We offer ongoing support and maintenance services to ensure your SaaS platform performs at its peak. Regular updates, bug fixes, and proactive monitoring are part of our strategy to keep your solution ahead of the curve and in line with evolving industry standards.
Recommended reading: How to Build a SaaS Startup in 10 Smart Steps
In this brief video, we demonstrate an Australian cloud website for bakery businesses created by our team. This digital project is a CakerHQ, a SaaS startup. With this software, bakers sell great desserts. In turn, clients can book the confectionery quickly and easily.
The startup’s founder, Lisa, decided to create this solution when she saw management problems with which baker business owners faced. After reviewing our portfolio and meeting with the CEO and Business Development Manager, Lisa made a choice in our favor.
Below, you can watch a video of what product we developed for Lisa.
We built this website for the bakery industry from scratch. Eventually, the client got convenient, eye-pleasing, and secure software. In addition, this web solution operates its best on both mobile and desktop devices.
To see more exciting projects our team has delivered, visit our portfolio.
As you see, trendy SaaS app development services vary greatly today. You can come up with mind-blowing SaaS products for totally different areas. They can differ from healthcare apps to productivity tools.
We hope our list of the top SaaS startups 2024 will help you get an idea for your own best SaaS startup development.
When you're ready to build your own SaaS startup, the Codica team will eagerly help you with the SaaS launch. Let us turn your excellent web project into a secure and scalable cloud solution! Contact us, and we will discuss your idea!