Caravan selling website in Australia for TradeRVs
Learn how Codica helped the customer to get the user-friendly and visually-appealing online marketplace for caravans by redesigning the previous web solution, creating new UI and UX, and integrating the platform with third-party applications.
Domain:Recreational vehicles (RVs)
Location:Australia
Timeline:August 2020 - February 2021
Services:Product Discovery, UX/UI design services, Front-end and Back-end development, PWA development services, Online marketplace development
Team:3 Software Developers, 1 UX/UI Designer, 1 QA Engineer, 1 Project Manager, 1 DevOps Engineer
Core Technologies:Ruby on Rails, React JS, PostgreSQL, AWS
Client review
Celso Prado, Digital General Manager at the Adventures Group
“One of the main projects I took on when accepting this role was to redevelop two of the business’s various websites. The Codica team seemed to have a clear process from the beginning. The initial sales contact was professional, and we got a real feel for the company when we involved some developers in the conversation.
We are in verticals where market leaders have hundreds of in-house developers and multi-billion dollars in annual revenue. And despite all of that, our lean team, with the help from Codica, is growing its market share year after year. They are like my secret weapon.”
Background
TradeRVs is an online marketplace for campers in Australia, where they can sell or buy new or used caravans, motorhomes, camper trailers, parts and accessories, and other recreational vehicles.Moreover, on the platform users can find the latest news, articles, and advice from the specialists and fans of the recreational vehicles industry.
Our goal was to redesign the caravan selling website and create a new website to help our client further develop their business, increase the distribution and visibility of advertisements, and attract more leads.
Challenges
- Redesign the existing solution and create a new platform to help our client further develop their online caravan store.
- Build a PWA to make the online marketplace for campers mobile-friendly.
- Generate more leads to advertisers, by increasing the number of private listings submissions, and attract dealers to place their offers.
- Provide third-party integrations with service content providers and dealer management systems.
Value delivered
- Built a Progressive Web App, providing enhanced user experience and made the caravan selling website in Australia mobile-friendly, which affects the website’s conversion rate.
- Established valid synchronization of the data between the marketplace for caravans and the CDS platform to connect multiple dealers CMS/CRM management systems throughout Australia.
- Customized the function of choosing different advertising packages to help private sellers and dealers increase sales by promoting their listings.
- Redesigned the online marketplace for campers to make it user-friendly and intuitive. This step helped our client increase user engagement on the website.
“A quality web design is a design that most effectively solves business problems. Our team worked thoroughly on TraveRVs and Trade A Boat projects, using the latest design techniques to create eye-catching, modern, and user-friendly interfaces.
These are both complex and significant projects. We created new websites which ensure efficient online presence for our client’s businesses. I am very happy to be working as part of the talented and professional team to keep TradeRVs and Trade A Boat projects on their successful course.”
Inessa
UX/UI Designer at Codica
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Solution delivered
Mobile-friendly platform
Progressive Web Application (PWA) is a modern technology that allows users to download a website that works as an application on mobile devices.We built a cross-platform progressive web application, thanks to which the online marketplace for RVs and caravans can remain available with any mobile device and operating system.
SEO for higher website rankings
Due to the quality search engine optimization we conducted, the rankings of the online marketplace platform for caravans have become higher.We have improved the Core Web Vitals indicators, which also are the ranking factor, and make for a better user experience.We also added micro-markup data to the web pages so that the search bot better indexes the content. Moreover, we provided the transition to the new version of the website, with redirects to the most important pages.
Third-party services integration
Thanks to the integration with third-party services such as the CDS platform, the TradeRVs can get listings from dealers all over the continent.This improvement was essential for the custom marketplace development because now the platform has expanded the number of advertisements from dealers.
Smart search
By optimizing search filters and making them more structured, we have provided a better user and customer experience to the website’s visitors.Thanks to this improvement, users can quickly find information they’re searching for.
User-friendly product card
We made a product card understandable and convenient for users. Users find out all the product characteristics from the card: from the model and price to reviews. Moreover, we created an icon for each category on the site to enhance the user experience.
Simple listing creation
Our team divided into steps the process of adding product listings to the site. The aim was to simplify the process of ads creation. Now, a seller can create an ad in five simple steps.To make a listing, sellers should choose a category of the product, fill in all details about the vehicle, and add photos. After that, add a video and additional features. Eventually, fill in their contact information.
Promotional offers for users
We customized the marketplace for caravans so that private sellers and dealers have an option to promote their products, by choosing one of the available packages when creating a listing.Each package contains special services, such as unlimited listings and updates, placing listings higher in search results or publishing them in one of the caravan industry’s leading magazines, TradeRVs.
Easy-to-use dashboard
Codica’s experts developed a clean and modern dashboard to demonstrate listing performance to advertisers. With its help, sellers will easily collect data about their ads, such as inquiries from users, views, and sales numbers.Moreover, we offered an opportunity for dealers to subscribe to the newsletter and get monthly statistics about their listings.
UI redesign
We analyzed the existing solution and listed the aspects that should be upgraded. Then, we delivered website redesign services, for the TradeRVs according to the company’s identity.We developed the new look of the website, from the design of blocks to fonts, added quality content and illustrations. In such a way, we have improved user engagement, which is vital for marketplace development.
How it works
The video below explains how the caravan selling website works. You can see the process of buying and selling recreational vehicles and what additional functionality the platform provides for users.
“When working on this project, I got an interesting task to implement two websites, Trade A Boat and TradeRVs, similar in design and functionality but different in content in one repository. To fulfill this objective, we created a mechanism that allowed easily adding and changing content depending on the environment variable.
It was also an exciting task to implement these websites from scratch and at the same time maintain SEO optimization of existing web solutions. In general, the project gave me vast experience in implementing complex non-trivial tasks, SEO optimization, and application security.”
Eugene
Front-end Developer at Codica
Technologies
Ruby on Rails
PostgreSQL
AWS
React
Next.js
Integrations
Stripe
CDS
HemaX
Gitlab
Sentry
HubSpot
“During the work on the project, Codica’s experts showed great communication skills and a high level of professionalism. They performed the work with high quality, taking into account all our requirements, and delivered the solution within the agreed time frame.”
Celso Prado
Digital General Manager at the Adventures Group
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What’s next?
- 1. Our Sales Manager Taya will be in touch with you within 1 business day.
- 2. We will sign the NDA if required, and start the project discussion.
- 3. Our custom software development experts will analyze your requirements and suggest the best ways to bring your idea to life.
