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In this article, we provide a detailed discussion of our case study about the job ad creation platform. This is an AI-powered solution that helps recruiters create job listings in various styles, across multiple languages, and with support for promotional materials generation. With this solution, recruiters create job ads and reach prominent job boards and markets in various countries within minutes.

Discover how this rich and engaging platform came out as a result of the expert work of our specialists, who fine-tuned it from multiple components to preserve its stable performance and reliability.

Project background

The RecruitAgent.ai platform is a SaaS-based solution with efficient APIs and third-party integrations. An AI-powered questionnaire in it helps recruiters and companies create job listings in minutes. Moreover, the solution enables publishing job listings, managing and promoting them on prominent platforms, and reaching target audiences in different countries.

Though we did not include our standard product discovery sessions during the work on this platform, that is for a reason. We did not start from scratch. RecruitAgent.ai is a transformation of a recruitment progressive web app we have built with our client earlier. Our client reconsidered their previous platform and decided to revamp it to deliver a modern and enhanced experience for recruiters with the new version, RecruitAgent.ai.

The solution aimed to solve the following challenges for the client’s customers:

  • Manual tasks such as writing job descriptions, creating promotional content, and posting across multiple job platforms were time-consuming.
  • Lack of automation and intelligent recommendations was making it difficult for recruiters to optimize their workflows or make data-driven decisions.
  • Scaling recruitment operations required increasing headcount or overhead, which meant additional costs.

Codica approached the project with best practices in mind to find cost-efficient solutions to each of these problems. To bring the client’s idea to life, our team chose modern, efficient technologies to drive the development process, ensuring both speed and security. Let’s see how the solution took its shape from outlining core features to launch and ongoing support.

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Key features delivered

Versatile SaaS-based platform for creating and publishing job listings

Regarding the central problem of recruiters’ tedious work, the client wanted to build the platform around automation. An AI-powered virtual assistant was seen as a functional and reliable solution. It allows for creating job vacancies, includes a dashboard, and has powerful integrations. All that provides an optimized and fast job ad creation process.

The recruitment solution also helps recruiters manage the publishing process and gain insights into their vacancies, enabling them to improve the hiring process with data-driven and informed decisions.

AI-assisted vacancy creation

The AI assistant helps recruiters generate top-quality job ads through a guided process. This OpenAI-powered assistant asks questions and provides suggestions when relevant. Thus, recruiters can choose either the ready answers or compose their own answers depending on their needs.

Thanks to the assistant’s guidance and engagement, recruiters not only receive handy answers but can also tailor them to their unique needs. Moreover, these suggestions are informed by market research insights, so the answers are also data-driven and help inform decision-making.

AI-assisted vacancy creation

Options to improve the AI ad draft

What’s even more helpful about the AI assistant is its editing capabilities. With the assistant, you can edit and translate job ads and even choose the tone of voice that suits your purposes.

Thanks to instant translation, international recruitment becomes seamless and accessible. You can simply click on the relevant feature in your draft, and the assistant will provide a list of multiple languages to select. Recruiters can also choose from casual, neutral, serious, and formal language styles to match their brand and target audience.

Job posting optimization

With Brockmeyer and Raven51 APIs, recruiters can optimize multi-channel job postings effortlessly. These tools recommend the best mix of mainstream and niche platforms, ensuring vacancies reach the widest possible audience.

They also provide smart media suggestions based on job title, geography, and sector. Hence, they eliminate the need for in-house marketing expertise and streamline decision-making.

Job posting optimization

Integration with the Intelligence Group API

We’ve integrated the Intelligence Group API to generate real-time talent intelligence reports. These reports give recruiters data-driven insights into the talent pool and highlight where candidates are most active by industry and region.

They also provide up-to-date salary benchmarks, helping recruiters evaluate whether their offers are competitive. In addition, the reports outline regional job market dynamics, including demand shifts, skill shortages, and hiring speed.

Integration with the Intelligence Group API

Automatic document generation with white-label support

If you want a branded vacancy pitch document in PDF format, you can easily get it on the platform through an automated generation process. Pitch documents are ideal for sending to clients, HR professionals, hiring managers, or investors.

Recruiters can use the full white-label capabilities of the platform, customizing pitch documents with their own branding, colors, and domain. This creates a polished, on-brand experience and strengthens the authenticity of every job ad aligned with the company’s image.

Our discussion of the project with the client

Outlining business logic and specification

The platform is designed specifically for creating, managing, and promoting job listings with the AI assistant. Therefore, we introduced an automated questionnaire, a feature to create promotional materials, and the management of job postings across different platforms.

What’s more, this scalable and user-friendly solution should provide insights into current job market trends, help recruiters make data-driven decisions, and optimize their hiring process with fewer steps.

Hence, the core business requirements included the following:

  • Automating repetitive recruitment tasks like creating job descriptions and vacancy pitches.
  • Centralizing multi-channel job posting to prominent job boards and platforms.
  • Providing tools such as talent intelligence reports for data-driven decisions.
  • Delivering a seamless, intuitive user experience for recruiters.

Developing prototypes

Clickable or ordinary, prototypes are schematic layouts that outline and simulate the future solution. They do not look fancy, but you can’t overestimate their importance in the project discovery phase and development processes.

Prototypes are based on deep research of the client’s requirements and the platform’s business context, including target audience, competitors, and the solution’s unique value proposition. They show how the future solution works, yet they require fewer resources than full-scale development. Additionally, you can make changes to them if you wish, and the simple layouts allow for easy rearrangements if needed.

While discussing the future RecruitAgent.ai’s business logic and specification with the client, we outlined detailed prototypes of the platform. They cover the key user flows: onboarding, chatbot intake, vacancy management, media advice, and checkout. The design emphasized simplicity and clarity to reduce friction for both new and experienced users.

Prototypes for a recruitment platform powered by AI

Selecting tech stack

In this solution, from a technical aspect, we had to join multiple strings into a coherent composition. This purpose steered us to select technologies that give robust support to this API-heavy solution and, at the same time, preserve stable performance and an enjoyable user experience. Here is our tech stack for the project.

Frontend

React and Next.js allow for fast, interactive, and responsive UI, so you can use RecruitAgent.ai on any device with the same engaging user experience. They also work well with API-based backends, which is crucial for this solution.

Backend

Ruby and Ruby on Rails are well-suited for API-first architecture, rapid development, easy integration with background processes, PDF document generation, and AWS S3 storage.

Database and background processes

PostgreSQL is a robust relational database with full-text search and indexing support. We also used Sidekiq and Redis for background processing and scheduling jobs, such as API synchronization and email delivery.

APIs and integrations

We integrated the OpenAI API to generate automated responses, and the Brockmeyer, Intelligence Group, and Raven51 APIs for job listing optimization and distribution. Moreover, intelligent integrations allow the assistant to generate translations, find map locations, suggest relevant agencies, analyze user behavior to improve UX, and provide more features.

Selected tech stack for a recruitment platform

Codica’s development process

Step 1: Infrastructure and DevOps

Safety and robustness come first when we start a project. Thanks to our DevOps engineers, we ensure that the project development begins right from the setup and continues until maintenance and support.

Regarding the development of modern technologies, virtual space also must be secure. Therefore, modern control and transparency of development with DevOps services are paramount, especially when a solution handles sensitive or important data.

Our setup includes technologies that support cost-effective, secure, and scalable development with minimal risks of errors. The environment also allows for simplified processes when launching new versions of your solution and makes it easy to monitor and update your platform as needed.

Step 2: RecruitAgent.ai design

Our design team carefully considered the platform’s structure to guide users through each step of vacancy composition and publication. These steps simplify the job ad creation and publishing process, making recruiters’ experience engaging and enjoyable.

Here are the crucial aspects we included in the solution when providing UI/UX design services:

  • We used a desktop-first approach as we anticipated that most users would work from desktop computers. However, the layout and components are responsive, so the solution also supports access for mobile users.
  • Our design team developed the chatbot-based intake form as conversational and user-friendly, while progressively collecting data and keeping users engaged. The dashboard user interface design clearly separates draft and active vacancies, providing quick access to editing, publishing, and generating materials, such as the Talent Intelligence Report and Vacancy Pitch.
  • The Media Advice and Checkout flow was designed to show clear pricing, discounts, and selected platforms, with sticky elements for summary and actions. Visual cues, such as progress bars, animations, and confirmation messages, were used throughout to enhance user feedback and interaction quality.
  • We also considered visual consistency, accessibility, and localization support for English and Dutch during the design process.
RecruitAgent.ai design

This project features purple hues that are associated with creativity and sophistication. Combining blue’s calming properties and red’s energy, Violet Mist highlights a sense of innovation that lays the foundation for the RecruitAgent.ai platform concept. We also chose Royal Purple and its hues to complement Violet Mist in a gradient, creating a dynamic, memorable, and engaging design.

These colors help the brand stand out and evoke the feeling of premium value. Hence, the colors are present as the main colors for the AI-powered assistant. The colors also highlight the elements that require focus, such as action buttons, icons in lists, and other graphic elements, intertwining different features and pages of the solution.

RecruitAgent.ai color palette

Step 3: SaaS development

Moving in well-structured steps, we analyzed the challenges our client faced and outlined how to address them with our expertise. These are the key outcomes of our SaaS development services:

  • The selected OpenAI API along with Ruby and Ruby on Rails ensured smooth text generation based on structured inputs. This significantly reduced manual work for recruiters.
  • Thanks to integrations with the Intelligence Group, Brockmeyer, and Raven51 APIs, we ensured the automatic distribution of vacancies to the most relevant job platforms, thereby increasing reach and exposure.
  • The platform provides dynamic Media Advice based on job title, region, and sector. This helps recruiters make informed decisions without marketing expertise.
  • With helpful integrations, we included content translation. It allows the platform to serve multiple markets, including the Netherlands and Germany, without requiring manual translation.
  • The client can track user behavior, click paths, and engagement and evaluate efficient features and those where engagement can be improved.
  • Stripe was integrated to provide a seamless payment experience for vacancy promotion, including real-time pricing, discounts, and post-payment activation.
  • We also used an automated system to generate high-quality PDF vacancy pitches. They include logos, company information, and branding, ready to be shared with potential candidates or partners.

Step 4: Testing and quality assurance

Testing a solution with AI and API integrations is like building a house: you have all the necessary components, but you need to bring them together into a coherent whole to achieve the desired result. Hence, the tests we ran for this solution as part of our quality assurance services include the following:

  • Unit testing to assure the quality of individual functions and components separately.
  • Component testing to assess the correct work between several components.
  • API interface testing to ensure correct interaction between API interfaces.
  • End-to-end testing to guarantee the correct flow through the whole solution.

Step 5: Maintenance and support

Currently, our team supports the solution with constant improvements and new feature updates to achieve the following results:

  • The platform is secure, modern, and functional in the evolving technological space.
  • Features are improved with powerful updates, or new features are developed.
  • The design gets necessary updates to make sure that the look of the solution and its features are in tune.
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Building your own solution with Codica

If you opt to work with us, we ensure that you get thorough research at the start, optimized development at the core, and comprehensive support when you launch your solution. Our team takes care of your project with the best technologies at hand today and ways to minimize roundabouts. Thus, we ensure that development is not only fast but also safe, cost-effective, and of high quality.

Over the past decade, building 100+ successful projects, we have developed a proven approach that consistently delivers the best results in the shortest time possible. With our expertise in SaaS, we strive not only to build a solution but also to make it as engaging and convenient for your customers as you’d like it to be.

Bottom line

Every project comes with its own challenges. The challenge in the RecruitAgent.ai project was to collect the puzzle of APIs and integrations that power the platform to make recruiters’ work easier. We managed to meet technical necessities and make the prompts and solution’s data human-like, easy to navigate, precise, and engaging.

We are happy that now recruiters spend much less time on tedious work and can efficiently manage their job ad publishing and hiring processes globally.

If you have a project on mind, let’s get in touch. Our experts are eager to guide you through the process and will provide you with a free quote.

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Dmytro CEO | Codica
Dmytro
CEO
Dmytro is a software entrepreneur with 20+ years of experience focused on the Lean Startup approach. He loves helping startups build excellent custom products.
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