Do you want to build a successful and viable web solution or make the existing online business more prominent? Implement the most recent web development trends in 2023 to increase engagement and grow your business.
The modern world is steadily developing, and new web technologies emerge every day. These trends offer a lot of opportunities for entrepreneurs to engage more users. They also ensure that web development companies stay competitive in the market.
In this article, we want to share the top 15 latest trends in web development in 2023 that you should know about. By implementing some of them, you will be able to create modern web solutions. To be ahead of competitors, business owners should also be aware of the latest trends. So, let’s not waste time and start!
15. Progressive web apps (PWA)
Among the top trends in web development, we should mention the progressive web app (PWA) technology. A PWA is a web application that works as a site with an almost full native mobile app experience. It runs independently of the browser and interacts with the customer as a native apps.
Let’s look into the pros of PWA development in more detail and see what positive changes they bring to both users and business owners:
- Reduced development and support costs;
- Quick launch to the market;
- Easy distribution;
- Smooth installation;
- Saving device power and storage;
- High speed;
- Offline app usage;
- Boosted website’s engagement and conversion;
- Seamless maintenance and updating.
Why should you care about the progressive web apps?
According to Statista's research, the global mobile sales market is projected to reach $8.1 billion in 2026. It means that people will start using their mobile devices more to satisfy different needs.
Although this technology is comparatively new, PWA development is not rocket science. At the same time, progressive web apps allow businesses to stay competitive in the modern market.
As a PWA app development company, we have delivered many profitable progressive web applications. For example, here is a progressive web application for fitness built by our web development team. We had to make functionally different interfaces for desktop and mobile for trainers and clients. And our progressive web application development helped immensely to achieve this aim.
Below we added a brief video to show you how this fitness app works.
One of the important aspects of building a PWA is creating a web design that emphasizes user experience. The progressive web app should be as close as possible to native apps in their look and feel. Also, it is vital to create intuitive UX (user experience) and visually-appealing UI (user interface) design.
Finding an extra way to engage with your mobile users is a sound investment in your relationship with potential or existing clients. For example, such brands as AliExpress, Lancôme, Jumia, Flipkart, and many others have already developed PWAs. And what about you?
Besides, our team shared advice on PWA design in this article: Progressive Web App Design: 9 Tips for Great PWA UX and UI
14. Augmented reality (WebAR)
The next one of the top web development trends in 2023 is augmented reality (AR).
The augmented reality technologies have penetrated our life. They are used in mobile devices, education, healthcare, and games. According to Statista, the global AR, VR (virtual reality), and MR (mixed reality) market will rise from near $28 billion to $250 billion by 2028.
Even though this may be a challenge for e-commerce website owners, they use AR technology to enhance UX. Amazon, Sephora, IKEA, and MOSCOT are prominent examples of e-commerce brands that use AR.
Here, you can see a video that demonstrates IKEA's augmented reality app.
Such AR experiences are available on a website via a browser, so the solution is also called WebAR.
Along with the latest web development trends, AR solutions for e-commerce websites help to:
- Reduce time for service;
- Allow customers to try goods before buying;
- Make shopping in online stores more tangible.
AR technology allows creating virtual showrooms, which gives the customers a real-store experience. Amazon applied AR technology that enables customers to look at how the furniture fits the room. Thus, buyers can choose from many styles and be sure about selecting the right product.
3D products enable customers to get a virtual in-store experience and try-on items before buying them.
At Codica, our developers also create lovable and innovating web app solutions with the 3D technology. For example, recently we developed an online real estate platform. It enables visitors to see realistic 3D versions of accommodation that they want to rent.
Below you can watch a video that demonstrates how this app works.
AR technology reduced the gap between ordinary and online stores. This one of the best web development trends improved the customer experience. And it will likely evolve in 2023.
13. Artificial intelligence (AI) assistants
AI assistants can learn, collect data, or solve complex issues. This domain is considered one of the most influential technologies that shape the future of web development. Thus, the community demand for AI-enabled communication will become more widespread in 2023.
Nowadays, we can see dozens of AI virtual assistants (Alexa, Siri, Cortana) as the latest web development trends.
These technologies allow businesses to engage and upgrade human interaction. When building a marketplace platform, these assistants will help you enhance the customer experience. According to Campegini's survey of 400 retail supervisors, it was researched that using AI in retail has increased customer satisfaction. At the same time, AI also decreases the user churn rate.
AI assistants help millions of people and lots of businesses perform operations faster by using text or voice chats. Nowadays, it is essential to consider this latest website development technology. And in view of the spread of AI assistants, it is crucial for businesses of all sizes to provide continuous customer engagement.
Let’s look at the statistics that leave no doubt whether the future of web development will support AI-powered assistants.
Now, let’s proceed to the next web development trend that gained prominence with the rise of AI technology.
12. Voice search
Voice search is one of the most rapidly emerging web development trends. So, let’s consider it more throughly.
To search with voice, there are a lot of voice assistants on the market. The voice assistant is a program based on artificial intelligence. It produces a result based on the user's request. First, the automatic system recognizes the voice and removes noise from the recording. Then, it converts the request to text and matches the result with the words in the existing database.
The voice search assistant market is projected to grow to 11.2 billion by 2026. 51% of consumers use voice-enabled devices to research products.
Recent web development trends stress the importance of voice optimization for websites. Most companies want to ride the wave that will shape the future of the Web. That is why they enhance their digital products with the capabilities of voice search.
Voice search optimization brings many advantages both for users and business owners. The main benefits of using the voice search technology are as follows:
- Saving time and allowing a user to order more products;
- Serving as a source of customer behavior analytics.
You may wonder how to optimize your website for voice search. Below, we have listed the measures you can take to follow this latest web development trend.
- For voice search optimization, apply natural language processing with direct answers to specific questions.
- Draw on schema markup and rich snippets for better indexing by search engines.
- Optimize your website content by eliminating duplicate pages and updating important information.
- Control domain authority (DA) of your website and other traditional search rankings.
Voice search and navigation is one of the most exciting web development trends you should not miss. Voice search optimization has already changed the Internet. And experts anticipate this technology to enhance its impact even more.
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11. Content personalization
Personalization is also one of the most necessary web development trends for 2023. It means the process of creating relevant, interesting, useful content for users.
Twilio’s 2022 State of Personalization Report shows that 62% of users say a business will lose their loyalty if brands offer an unpersonalized experience.
This splash in a personalization need didn’t just start recently. This need has increased partly with regard to the COVID-19 pandemic. It was a time of uncertainty when most people stayed home and online for an extended period.
The McKinsey & Company report claimed that 75% of users tried a new shopping behavior during the pandemic. Customers are looking for more valuable experiences from the web technologies they use.
But what can help to deliver actual content for website visitors? Machine learning helps to deliver the most relevant information for users. How does it work?
Machine learning analyzes all user actions on the site, from what they add to the product cart to the goods' characteristics. Then, mechanisms offer users relevant content or send push notifications regarding users’ interests.
After users have interacted with the site for some time, the content automatically adjusts to their preferences. At the next client visit, all site pages, including the main one, will be personalized.
Many brands have already adopted this trend. For example, Alibaba and Netflix use the machine learning trend to personalize the search results for their users.
Below is a video that shows how Netflix uses machine learning to improve recommendation algorithms.
Surely, implementing machine learning technology is not a cheap solution. Still, there is another option to personalize content - using cookies. Cookies are files that keep track of website’s visits and bring information to users based on their interests.
Here is an image that shows how cookies work.
Node.js is a flexible React framework. This framework allows developers to create superfast software with enhanced user experience and great performance.
At Codica, our experts use all these frameworks to deliver reliable, efficient, and modern apps that users really enjoy.
Further reading: Top Programming Languages to Shape Software Development in 2023
9. Serverless architecture
2020 and 2021 were marked by the enforced work-from-home shift due to the continued spread of the COVID-19 pandemic. In 2023 this tendency remains afloat.
That is why cloud SaaS solutions have expanded even more recently. And the Web, as one of the most rapidly evolving domains, documented a significant increase in the demand for serverless architecture.
The State of the Cloud Report by Flexera states that to remain competitive in the evolving digital market, businesses should have a right cloud computing strategy. This report only proves that serverless architecture is one of the main future trends in web development.
Serverless computing, being one of the most interesting current web trends, can boast of many benefits. The main advantages of this approach are as follows:
- Enhanced scalability;
- Faster time-to-market;
- Delegated maintenance.
Clients apply to Codica to develop different web solutions, including serverless. Below you can see one of our great SaaS platforms we successfully developed. This project is a beautifully-designed website for bakery businesses. With it, users can book desserts in a pair of clicks and be sure of secure payments.
Serverless development implies that programmers build and run their web apps without a need to think about servers. In fact, these apps still run on servers, but they are supported by cloud providers.
You may also like: How to Choose Web Hosting for Your New Product
This way, the business logic of serverless software systems is executed by the provider, and the same goes with server management. Among the serverless computing services providers, we should mention Amazon, Google, and Microsoft.
8. Core Web Vitals
As the Web becomes more sophisticated, enhancing your website as per new standards is essential. Core Web Vitals, provided by Google, are such a standard.
For a better user journey, a website needs to be well-performing, responsive, and visually stable. That is why Google has outlined and named them as follows:
- Largest contentful paint (LCP) shows the speed of loading the most significant piece of content on the screen, be it an image or a block of text.
- First Input Delay (FID) shows how fast the website reacts to the first action. For example, a click on a link or image.
- Cumulative Layout Shift (CLS) shows the stability of the website’s visual elements.
Optimizing for these three pillars makes the website fast-loading and stable. This brings an enhanced user experience, which means customers will stay longer to look through your website. Moreover, improving your website's Core Web Vitals helps enhance its organic search engine rankings on Google.
The web optimization metrics don’t describe the user experience in detail. But they help web developers remove the issues according to these data.
Here is the list of the essential tools to measure your website’s optimization for Core Web Vitals:
- PageSpeed Insights gives you data about your website’s performance and advice on improvements.
- Google’s Lighthouse monitors performance and provides SEO checks.
- New Core Web Vitals overlay visualizes and measures your page performance.
- Google’s search console gives you insights into how well your website performs.
As these metrics are a new technology trend, Google allows slow adaptation to them for businesses. Core Web Vitals standard aims to improve websites for users, thus promising to be a trend for 2023.
Recommended reading: Leading SaaS Trends for 2023 You Shouldn’t Miss
7. Smart e-commerce web development
Mobile devices are more generally utilized for web browsing than tablets or laptops. As of 2022, mobile devices generate more than half of the web traffic. So, responsive web development is key to offering a better user experience and, thus, to user engagement.
From 2023 we can expect web development to have investigated and tested more with features and designs. So, developers will create more fascinating sites, avoiding standard designs and fundamental layouts.
In any case, the website is getting significantly more intelligent and more adaptive to users' needs.
For instance, when people pass a physical shop, push notifications can be sent to their mobile. Push notifications will quickly offer users a selective proposition or a connection to their site. In general, this technology mixes digital and real-world marketing seamlessly. It is called beacon technology.
Below is a brief YouTube video explaining how this technology with push notifications works.
Regarding online сommerce, online payment variants can also significantly influence purchasing decisions.
The rising consumer expectations and the coronavirus pandemic have raised a vast demand for contactless payment. These payments can be made via debit, credit cards, online banking, the UPI system (Unified Payments Interface), and wallets.
And to satisfy this demand, retail executives should integrate order management systems. These systems are needed for effective inventory management from the backend. For example, they are Quickbooks Commerce, Skubana, Oddo, and others.
We recommend to keep in mind this trend for web development in the coming year.
In short, in 2023, we will see a remarkably more private way to deal with a client's user experience. Modern technologies and innovations allow developers to create even more custom-made user experiences.
6. Motion UI
This web development trend falls within the design of web products. According to the Top Design Firms’ report, half of the customers (50%) consider the website design essential for the brand.
To a greater extent, web design is not about fancy pictures. It is about creating intuitive and responsive interfaces that your users will love.
Motion UI is a powerful front-end library for the creation of customizable animated UI elements. With it, you can construct modular scrolling, background animations, or animated charts. All of these and many other elements will help express your unique style and keep your user entertained. Motion UI turns out to be even more helpful in progressive web app design.
Also, Motion UI helps boost your web app rankings in search results. This way, Motion UI is one of the most important modern trends in web application development that make the UI design process simpler and faster.
Motion UI is based on extensive research, and when you use it properly in your website’s design, it can boost the web page conversion rate easily.
You may also like: Leading UI/UX Design Trends to Dominate in 2023
5. Single-page applications
Using this latest website development technology, visitors feel like they browse a single page for all their needs. Among the most famous single-page applications, we can mention Gmail, Google Drive, Facebook, and Twitter. Besides, SPA technology can boast of great cross-platform nature as most devices support it.
On the image below you can see main benefits that SPAs include.
It is a perfect choice when you create responsive websites with the support of mobile, tablet and desktop apps.
All this made single-page apps one of the top web development trends as of 2022, and it’s likely to continue in 2023.
4. Internet of Things (IoT)
The Internet has changed education, management, healthcare, and even the way we interact with our friends.
The increased impact of the Web on our lives made it possible to start an industry called the Internet of Things (IoT). What does it mean? Actually, it means connecting home devices, appliances, or wearable technology to the Internet. IoT makes lots of your devices accessible via your phone.
Why has IoT proved itself as one of the most powerful web development trends? The matter is that IoT-connected devices create constant data transferring. It allows companies to offer their services to engage with users as fast as possible, creating a personalized experience.
One of the most famous IoT device examples is Google Nest smart speakers. It is a smart IoT device that allows users to enjoy features like media, alarms, lights, and other functions just with their voice.
Does it make any sense for the web development domain? For sure, IoT will create advanced communication between website layouts and operational models. The website development trend has an overall intensity of things like sensors, cameras, and signaling equipment. It will ensure to solve client requests more effectively and offer the most relevant responses.
If you want to make sure that IoT is one of the most rapidly emerging technologies in web development, take a look at the chart by Statista. It shows that the number of the IoT-connected devices will reach more than 29 billion by 2030.
IoT is one of the most powerful tech trends that will shape the future of web development. The technology offers the following benefits:
It assures data distribution and collection but doesn’t depend on the volume of data.
Considering data collection and delivery, IoT provides accurate results without delays and errors.
Support and security
IoT provides powerful security technologies that help protect both business and user data.
Now, let’s proceed to the next burning web app development trend for 2023!
3. Internet of Behavior (IoB)
IoB (Internet of Behaviors) is a logical continuation of IoT (Internet of Things). But if the IoT unites devices from this category into one network, the IoB allows data about people to be collected into a single database.
IoB is a modern communication ecosystem. It allows human behavior monitoring, control, and modeling. In short, it is an extension of the Web that enable devices to react to human emotions.
This web development technology will empower businesses to forecast their user behavior better. So, in 2023 it will be considered one of the hottest tendencies in software development.
IoB uses sensors, apps, and wearables. These devices collect information about how users interact with them. After that, these devices translate that information into valuable data for businesses.
The IoB web development technology has been slowly gaining popularity over the last few years. Some reports suggest it will be worth $2 trillion by 2030.
Undoubtedly, the accelerated adoption of IoB technologies means major changes in people's lives. For example, in the healthcare industry, IoB can significantly help to track patients’ health conditions.
Further reading: Healthcare App Development: Functionality, Approach and Tips
2. Blockchain technology
Put it simply, a blockchain provides a two-sided transaction event. It means that each transaction is verified by a decentralized distributed network. This way, you will definitely know what data is verified and clear.
The blockchain is one of the rapidly emerging web technologies in software development. And it offers the following benefits:
- Decreases the financial business expense;
- Lessens the quantity of transaction contract;
- Enhances the cash flow provided by transparent records/data;
- Smart prediction system;
- High web pages interactivity;
- Data security;
- Safe transactions.
Do you want to know how to implement the blockchain technology in your web app?
For a new insurance web app, Codica’s web developers needed to implement ultra-secure data storage and payment processing. For that reason, we integrated the blockchain technology. Thus, the delivered web app assures that all the customer financial data is reliably protected.
Below you can see a video that demonstrates the work of this app.
1. Expansion of agile development
The next one of the web development trends is applying the agile methodology. Agile web development is an approach that IT companies often use for creating software.
The full process of working on a web project with agile is divided into iterations. These are short cycles of two to three weeks. Each iteration addresses a series of tasks. For example, these tasks are requirements analysis, design, programming, testing, and documentation. At the end of each iteration, the team reviews the results and reprioritizes for the next iteration.
Notably, the processes in agile are implemented in stages. So, if the requirements for the final goal change, you can redo only part of the work. Not the whole project.
Here are some principles of agile development:
- Communication and relationships between people are more critical than work processes.
- Product quality is more important than documentation and bureaucracy.
- Rapid reaction to change is more important than the original plan.
- Mutual understanding with customers is more important than a contract.
In a few words, agile is a value system or even a business philosophy. This development approach helps to focus on the essentials and eliminate unnecessary formalities. So, agile makes developing a working product faster and more efficient.
Such giants as Microsoft, Netflix, Facebook, and Amazon have implemented the agile methodology.
At Codica, we also share the general sympathy for this effective web development approach. With agile, we have already delivered many profitable products. Below is the image that shows our agile web development process.
By the way, you can check our portfolio to have an image of our expertise in web development.
Further reading: Agile vs. Waterfall Methodology: What is the Best for Your Project
In 2023, the current trends in web development will transform the way businesses can interact with their clients. In our article, we have discussed emerging technologies in web development that boost user engagement. Adopting the latest web technologies, sites can stay competitive and offer a great UX.
We have listed the top 15 new web development technologies that promise to proceed in 2023. Are you looking for a reliable custom software development agency partner to help you implement them? Our team will be glad to transform your ideas into reality and uplift your business. Contact us to discuss your project, and our experts will help bring it to life.