Alibaba Clone Website: How to Build a Similar Multi-Vendor Marketplace

May 25, 2024
10 min

Jack Ma, the founder of Alibaba, was often asked why he chose a name that sounded Arabic and not something close to Chinese culture. He replied that the image of "open sesame" attracted him. Since he focused on small businesses and wanted them to be "open to the world." And so it happened.

Nowadays, Alibaba Group is one of the most famous and largest online trading platforms globally. It includes about 1 billion consumers in China and over 300 million consumers overseas. The Alibaba B2B website is a part of this huge company.

Let's find out how to build a marketplace like Alibaba.

Alibaba Group: overview and history

Alibaba is a huge e-commerce company that has various products. Initially, Alibaba was created so that Chinese manufacturers could interact with international buyers.

Here are some of the most well-known and lucrative platforms and products developed by Alibaba Group:

  • - a B2B (business-to-business) e-commerce store;
  • Tmall - a B2C (business-to-customer) e-commerce platform;
  • Taobao - a C2C (customer-to-customer) e-commerce website;
  • AliExpress - a B2С e-commerce marketplace;
  • Aliyun - a cloud computing company that offers database, elastic computing, and web hosting services;
  • Aliyun App Store - an analog of the Google Play Market for China;
  • Alipay - an online payment app and a digital wallet service.

The story behind the famous brand

The Alibaba company was founded in Hangzhou in 1999 by a former teacher, Jack Ma, and his associates. The work began in an ordinary apartment, which was the company's office for the first years. Initially, the online store was planned as a platform for small and medium-sized businesses to trade.

In late 1999, Jack Ma managed to attract early investors. They invested $25 million in the Alibaba project.

Here, you can see the first incarnation of the Alibaba website.

The Alibaba website

In 2004, Alibaba Group launched the Alipay service. In addition to its primary function, Alipay protects buyers' money from scammers.

Soon, the Taobao platform was launched, and in 2005, the Alibaba Group began managing Yahoo's Chinese division. In April 2008, the Tmall website opened.

Finally, in April 2010, one of the most critical events in the history of Alibaba happened. The AliExpress platform appeared. It quickly gained worldwide fame and recognition, despite the fact that AliExpress was initially aimed at the United States.

Notably, the Alibaba website is primarily a platform for wholesale, while AliExpress is designed for retail. For end consumers, AliExpress is interesting as a vast catalog of inexpensive goods.

By the end of March 2023, Alibaba already had more than 235 thousand full-time employees.

Number of full-time employees at Alibaba

Alibaba's e-catalog offers almost anything for users, from agricultural equipment to various machine tools. The website has both end-use goods, such as clothing, computers, or toys, and raw materials and spare parts.

In 2021, Alibaba's net e-commerce sales reached an estimated 764 billion U.S. dollars worldwide. That figure is projected to grow by more than 80 percent by 2026, reaching total sales of nearly 1.4 trillion dollars.

You may also like: How to Build a Multi-Vendor Marketplace Platform From Scratch

Сore business models of Alibaba Group

The three main business directions of the Alibaba Group are organized as separate companies. These are, Taobao, and Tmall. is relatively tiny compared to the overall activities of Alibaba Group, especially when compared to its Taobao and Tmall marketplaces. These platforms accumulate hundreds of millions of users, generating a vast part of Alibaba's income.

Taobao is a C2C marketplace where platform members, including sellers, do not pay commissions. This marketplace generates revenue through the sale of advertising and services. For example, it boosts merchant pages in its internal search results. Taobao is focused on China.

The Tmall B2C website serves major global brands, such as Apple, Gucci, and others, selling products to Chinese buyers. Monetization occurs through an annual subscription from sellers. Revenue is generated from transactions on the service.

Both e-commerce platforms allow vendors to upload short product videos and host live streams. Thus, they engage users and increase purchase conversions.

On the other hand, AliExpress is a B2C marketplace for international online trading. To open a web store on AliExpress, sellers pay a fixed $1,500. There are also commissions for in-service services.

Below, you can see Alibaba's business model.

Business model of Alibaba Group

How does the website work? is the leading B2B website for global wholesale, retail, and other businesses. This web solution serves millions of suppliers and consumers worldwide. On, small enterprises can sell their goods to firms in other countries, thanks to the platform's comprehensive custom enterprise software development services.

Suppliers on are usually distributors and manufacturers from China. They can also be from other manufacturing countries such as Pakistan, India, Thailand, and the United States.

The goal of, as part of the Alibaba Group, is to simplify doing business anywhere. It gives B2B sellers the tools that help to reach a worldwide audience for their goods. Also, helps consumers find products and sellers efficiently and quickly.

The Alibaba website brings hundreds of millions of goods in over 40 categories. These are machinery, consumer electronics, apparel, and more. Shoppers for these goods are located in over 190 countries and regions. They send hundreds of thousands of messages to sellers on the website every day.

The Alibaba B2B website continues to develop services to assist businesses to do more and discover new opportunities.

But what about the Alibaba website’s strategies to generate income? Let’s analyze them below.

Monetization strategies that Alibaba website uses

Registration and listing creation are cost-free. The website receives revenue primarily via Gold Supplier subscription and advertising services.

1. Advertisement services:

You can post up to 50 listings for free. However, if the money is paid through Alipay, the Alibaba website receives revenue from them in the form of commissions. Alibaba also charges sellers from Hong Kong, Taiwan, and China.

2. Gold Supplier subscription:

A Verified Supplier subscription on Alibaba is a premium membership. To become a Verified Supplier, sellers should pay fees (billed annually at $21,999).

Verified suppliers must undergo strict authentication and verification procedures. Also, they are charged commissions as a percentage of the transaction value of products sold.

Below, you can see the subscription prices on the Alibaba website.

Annual services packages for sellers

Payment methods on the Alibaba website

Do you know about escrow payments? Using an Alibaba escrow service involves entrusting the buyer's funds to a neutral third party, who safeguards them until the buyer verifies the satisfactory receipt of their order. Only upon the buyer's confirmation does the escrow release the payment to the supplier. So, escrow is a secure payment option in Alibaba online transactions, offering protection to buyers and suppliers alike.

On the other hand, Alibaba provides various payment options. Let's check them together:

  • PayPal. It is an international payment system with which consumers pay for purchases online.
  • Credit card. Consumers can also quickly pay with a credit card online if they have an open bank account. These cards include VISA and MasterCard.
  • Wire transfer. It is a traditional method of electronic funds transfer, allowing consumers to send money directly from one bank account to another.
  • Boleto. It is a popular payment method in Brazil that allows consumers to make purchases or payments offline.
  • L/C (letter of credit). It is a financial document issued by a bank on behalf of a buyer (importer) to guarantee payment to a seller (exporter) for goods or services.
  • D/P (documents against payment). D/P is a standard payment term used in international trade, particularly in export-import transactions.
  • Apple Pay. It is a digital wallet and mobile payment service provided by Apple Inc., allowing consumers to make secure payments in stores, online, and within apps using their Apple devices.

Related reading: Best Monetization Practices to Build a Successful Online Marketplace

Core features of the Alibaba e-commerce platform

When you're searching for how to create website like Alibaba, you want to know which features of Alibaba you should include.

The Alibaba marketplace offers a wide range of products and services. Therefore, this market giant has a huge number of features. Let's consider just several of its core features to help you plan your Alibaba-like website development.

Functionality for vendors


To become a supplier on a website like Alibaba, a user should register and undergo a testing procedure. Sellers should also verify their company with authentication documents on Alibaba.

Registration for sellers on Alibaba

Product listings management

Sellers should be able to place and manage their listings on the website.

Order management

Suppliers should be able to see the shipping status and all details about their orders.

Promotional packages

Offer an option for sellers to choose promotional packages with different costs and perks.

Messaging system

Provide a messaging channel for clear communication between buyers and sellers. It helps minimizefurther disputes.

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Functionality for shoppers


On a website like Alibaba, new buyers should be able to register by social media or email. In addition to the standard functionality for creating a profile, buyers should be given the functionality to indicate their preferred goods. This product category is needed for personal recommendations on the site.

Convenient search

Buyers should be able to easily and quickly find what they are searching for.

Search for buyers on Alibaba

Several payment options

On websites like Alibaba, customers should be able to select the payment method that is most relevant to them. You may also offer some interesting propositions. For example, Alibaba created a Pay Later service. It gives buyers up to $150,000 in credit for online shopping on the Alibaba website.


Buyers can add selected items to a wishlist. It helps to compare prices, wait for discounts on a particular product, etc.


On a website like Alibaba, buyers should be able to chat with a supplier to clarify any points regarding the purchase.

Messaging for consumers on Alibaba

Ratings and reviews

On the Alibaba website, shoppers can leave feedback and rate suppliers within two months after a sale. They rate the vendor's service, shipment speed, and quality of the goods. Thanks to the ratings, buyers can choose a reliable supplier.


Sometimes, the quality of goods isn't satisfying for a purchaser, or they have some other claim. In that case, they can open a dispute and request a refund. So, provide this feature for your future ecommerce marketplace solution, such as Alibaba.

Disputes for consumers on Alibaba

Customer support

Shoppers and vendors may contact the Alibaba customer support center via a form on its official site. Alibaba's customer service team advises and helps users if they have problems using the platform.

You may also like: 5 Main Online Marketplace Features to Make Buyers Happy

Functionality for an administrator role

Supplier approval

The administrator should change the status of a supplier profile when they have passed the verification process. Before approval, merchants can't communicate with other users, create listings, accept payments, etc.


The administrator on your website, like Alibaba, should communicate with both vendors and shoppers.

Advertisements management

This feature allows vendors to remove, change, or block listings. Also, this includes the ability to tailor product descriptions, update pricing information, and upload high-quality images or multimedia content to captivate the audience.

Content management

As a platform that hosts a diverse array of products and services, Alibaba recognizes the importance of continuously updating and enriching its content to meet its global user base's evolving needs and preferences. So, this feature on a website like Alibaba enables changing, adding, or removing the website's content.

Monetization management

The administrator can change, add, and remove commissions for the product categories. This function also means removing or entering subscriptions.

Reporting function

This function provides statistics in a convenient form. For example, these can be customer data or sales reports.

So, Alibaba is a huge marketplace with hundreds of features. It uses a complicated analytical system, artificial intelligence (AI), and other technologies.

What to choose: custom marketplace creation or ready-made software

In a nutshell, there are two ways to develop your website like Alibaba:

  • Order custom software development from scratch,
  • Use a solution out of the box.

Custom website creation is suitable for unique projects that want to scale their business in the future. The advantage of a custom solution is its flexibility and scalability. So, you will not have problems adding new functionality and expanding your website like Alibaba. If you choose customized software development services, get ready to look for a competent web development team.

Below is a custom software development process at Codica.

Custom web development process

On the other hand, it will be difficult to scale the template-based solution in the future. Furthermore, using the out-of-the-box approach, you will hinge on software providers.

By the way, it is appropriate to use templates for MVP marketplace creation. Thus, you will save money and time by testing the idea. After that, create a full version of the product.

The rule is simple. Choose a custom solution if you need unique functionality, excellent flexibility, and scalability. By ordering the website creation at Codica, you will receive the following main advantages:

  • Scalable and robust web solution,
  • Advanced UX and straightforward UI design of your website,
  • Fast-loading, SEO-optimized, and mobile-friendly solution,
  • Full reporting, transparent working process, and open results for our part.

For example, our team successfully helped create Australia's online multi-vendor marketplace for caravans. There, camper fans can sell or buy new or used caravans, motorhomes, and other recreational vehicles.

We assisted the client in creating an appealing and user-friendly online marketplace for caravans. Our experts redesigned the existing solution and created a new and clear UX and UI. We also provided the multi-vendor website with third-party integrations.

Find out more about this case study in the short video below.

By the way, you can check our portfolio to see more completed projects developed by the Codica team.

How much does it cost to create a website like Alibaba?

Surely, the price of creating an e-commerce website depends on the features included. Below, we will consider the most basic of Alibaba's functions. Here, we used the average rate of web development agencies in Eastern Europe, which is $50/hour. As you can see, an estimated price for a website like is $69,600 at this rate.

How much does it cost to build a website like Alibaba?
FeaturesTime, hoursCost ($50/h)
UX Development64$3,200
UI Development96$4,800
Project setup16$800
DB structure32$1,600
Payment (Stripe or PayPal)64$3,200
Shipment (Shippo)32$1,600
Main functionality
Authorization and Security72$3,600
User Profiles42$2,100
Search and filters72$3,600
Product page42$2,100
Reviews ratings48$2,400
Shopping cart64$3,200
Buyer panel120$6,000
Seller panel156$7,800
Admin panel120$6,000
Live chat response16$800
Non-development activity
Project management64$3,200
Quality assurance96$4,800
Code review48$2,400

Further reading: How Much Does it Cost to Build an Online Marketplace in 2024


The Alibaba website attracts suppliers and consumers with a wide range of goods, low prices, and a convenient way to purchase. Thus, sellers successfully build their businesses on the platform.

In this thorough article, we have highlighted all issues you should consider before you build a website like Alibaba. We have learned a little about Alibaba's story and how it works. Also, we defined the key features of this B2B marketplace and the monetization strategies.

Moreover, we consider one of the most secure payment systems Alibaba uses. Now, you have a clear vision of how to build a website like Alibaba and what you need for it.

If you are looking for a reliable multi-vendor marketplace development company to create a website like Alibaba, contact us. Our professionals will develop a scalable, user-friendly, and lucrative Alibaba clone for you.

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Evan Digital Content Strategist | Codica
Digital Content Strategist
Evan strives for comprehensive growth and contribution to the global digital industry. He reveals pertinent business topics in the digital sector with engaging and resultant stories.
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