Enhanced finance analytics platform for
Analist

Professional financial analytics

Background

Analist is a Dutch company providing complete information about European and US financial markets. Suggesting free overviews on reputable banks stocks and tips how to manage them, Analist is a reliable guide to the world of stock exchanges.

When Analist came to us, they had a simple information website operating in Netherland and Belgium. They wanted to transform it into a publishing platform for many countries. Besides, they needed the subscription-based “Pro Section” leading investors to right decisions.

Challenges

We analyzed the old website’s architecture and found that it was much better to deliver a new one from scratch. The main issue was PHP code written without any framework, which is a huge pain for many aged PHP-based websites.

We decided to use Ruby on Rails that exactly matched our task.

So the product backlog had the following epics:

Conversion of old PHP/MySQL-based website
A multi-domain publishing platform
An advanced web-presence
A high-powered “Pro Section”

Ronald Kok

CEO Analist.nl
Netherlands

“We cooperate for many years with Codica and are very happy that we can let all our IT projects being developed by them, including our main product Analist.

We've been working closely with the dev team, and this is the key to the successful launching of our project.

These guys are up-to-date with the latest technology, and they know what they are doing, delivering quality code.”

Solutions

Our team evaluated the backlog and started working on the robust solution for Analist.

Architecture revised

Application and database migration was the first step, but not an easy one. For example, we only left about 65 tables from the initial 93. The old database had a lot of duplications, and we solved all conflicts.

We took the following steps:

Reverse engineering of the old website’s core logic and database
Writing a mini-specification for the preceding paragraph
Migrating MySQL database to PostgreSQL carefully reducing the data to avoid any duplicates
Delivering new Ruby on Rails solution

Multi-domain web platform

Using provided solution, Analist created 9 websites, and the most valuable of them are:

Features of the solution are:

Multiple domains support
Fully localized, including URL names
Customized design and functionality

Advanced web-presence

Homepage

The homepage reflects the most recent data on all the sectors of the financial market, including brief stock information.

Stocks page

The Rates section shows up-to-date fluctuations at the stock market and numerous filter options help find the required data.

Stock filter

Stock filter helps find a set of stock by defined criterias.

News

We created News section to inform visitors of the recent events in the financial world.

Reports

Reports page displays annual incomes, outcomes and returns of any particular public company.

Other pages

We enforced the solution with many additional features covering all the financial market segments.

Admin part

We integrated a full Admin board, which allows managing data independently, without engaging the additional team.

Pro Section

Login and registration

Given this section with more extended data, it requires registration. For customers to choose, we integrated PayPal and Robobank payment systems.

Pro Section member area

The expanded information here helps financial analysts make right decisions on the financial market.

Optimisations

We paid special attention to the high capacity of the website. To ensure the smooth operation, we tuned up the response servers and implemented Advanced caching strategy. It resulted in a reduction of a significant typical server response to 100-150 ms.

Tech stack

Technologies

Ruby on Rails

PostgreSQL

ActiveAdmin

Redis

Memcached

JQuery

HighCharts

RSpec

Integrations

AWS

Rabobank payment API

Paypal

Sentry

Skylight

Results

The outcome succeeded all the expectations. Analist team witnessed the platform attendance growth. Moreover, website visitors have noticed its improved usability, clarity and enhanced information content.

What’s the outcome?

Rapid SaaS solution with paid-up membership delivered
Typical server response decreased to 100-150 ms
Continuously updated and easy-to-use website
Powerful CMS and Admin area integrated
Works for both beginners and major players of the financial market

We collaborate with Analist team on an ongoing basis, supporting the delivered solution and helping grow and prosper.

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