Frequently Asked Questions
An online marketplace is a website or an app that brings together sellers and buyers. Vertical marketplaces sell specific products to particular buyers, whereas horizontal platforms offer a great variety of goods. In terms of participants, marketplaces are divided into B2B and B2C platforms.
When it comes to online marketplaces that get the most traffic, the leader is Amazon. SimilarWeb shows it has the highest number of visitors among US e-commerce websites. As for specific numbers, according to Statista, Amazon got 2.44 billion desktop and mobile visits during September 2020.
The term online store means that there is one seller offering products and services to a particular target audience. This person takes care of product manufacturing, storing, and distributing. At the same time, an online marketplace implies a great number of vendors on the platform.
The first online marketplace was Amazon launched in 1995. At that time, it was an e-commerce platform that sold books. Gradually, its founder Jeff Bezos expanded its offerings by adding new product categories. Today we know Amazon as an e-commerce giant selling everything: from clothing to groceries.